Product Marketing Specialist

About ETS

For more than 75 years, ETS has advanced quality and equity in education through rigorous research and innovative learning solutions. Our mission is to help learners worldwide unlock opportunities through trusted assessments, pioneering research, and transformative educational tools.

Our portfolio includes globally recognized assessments such as TOEFL®, TOEIC®, GRE®, and Praxis®, alongside cutting-edge research and development that shapes the future of learning and measurement. We partner with educators, policymakers, and institutions to address critical issues and create solutions that empower learners everywhere.

With new senior leadership and a renewed vision, ETS is expanding its global footprint and driving innovation in the education and ed-tech space. Our goal is to remain at the forefront of assessment and measurement efficacy as the industry evolves.

About the Role

At PSI, we are strengthening our product marketing function to support a complex and evolving portfolio of B2B solutions. As PSI integrates more closely with ETS, the need for strategic product positioning, cross-functional alignment, and data-driven decision-making has increased significantly.

The Product Marketing Specialist will report to the Product Marketing Manager, who leads the strategic positioning and portfolio direction for PSI’s product suite. This role will operate as a partner, translating high-level positioning into actionable initiatives while independently driving key programs across product communication, competitive intelligence, customer insights, and go-to-market enablement.

This role requires both strategic understanding and hands-on execution. The successful candidate will be comfortable operating across multiple business units, influencing cross-functional stakeholders, and owning complex, high-impact projects from concept through delivery.

In addition, the role includes partial ownership of the marketing strategy and performance support for PSI’s test prep and practice test prep products and assets, including the GMetrix program, ensuring these solutions are competitively positioned and aligned with broader portfolio strategy.

This is a full-time permanent position. Occasional travel may be required.

Role Responsibilities:

Product Marketing Execution

• Translate portfolio-level positioning into actionable messaging, assets, and internal enablement materials.
• Act as the marketing liaison to Product Management, proactively shaping launch readiness and roadmap communication strategies.
• Identify gaps in product positioning and proactively recommend improvements.
• Operate confidently across Product, BD, CERT/LIC/EDU/FED and Development teams.

Product Demos & Collateral

• Create, update, and manage a central library of product demos and marketing assets.
• Ensure demo content reflects current product features, value propositions, and messaging.
• Manage the marketing activities and product communication for PSI’s test prep and practice test prep products, including the GMetrix program.

Product Roadmap Coordination

• Partner with Product Management to track and communicate roadmap updates across Marketing, Sales, and Customer Success.
• Support in creating clear, digestible product update materials for internal and external use.

Competitive Intelligence Program

• Collaborate with the Insights team to support ongoing competitor monitoring and reporting.
• Benchmark competitors’ products, features, and messaging, translating findings into actionable insights.

NPS (Net Promoter Score) Program

• Support planning, content creation, coordination, and execution of NPS surveys.
• Lead analysis of NPS data, identifying trends and opportunities for improvement.

Product Communication

• Develop and maintain communication streams across PSI’s solutions, ensuring consistent updates on new features, enhancements, and product positioning.
• Partner with customer marketing to align lifecycle messaging with product narratives.

Cross-Team Collaboration

• Work with Sales, Customer Success, and Digital Marketing to ensure product messaging is embedded across campaigns, collateral, and customer touchpoints.
• Provide input into go-to-market strategies by feeding insights from NPS, demos, and competitive benchmarking.

Knowledge, Skills and Experience Requirements

Experience – Around 5 years of experience in B2B product marketing, product management, or strategic marketing roles, with a strong background in B2B multi-solution portfolios or SaaS/technology-driven environments preferred.

Execution - Ability to move between strategic understanding and hands-on execution, with experience supporting or leading go-to-market initiatives in B2B contexts.

Analytical ability – Strong skills in data analysis, reporting, and deriving insights from customer feedback (NPS, surveys) and some competitive intelligence would be optimal.

Communication skills – Excellent verbal and written skills, able to distill complex product updates into clear, engaging messaging.

Tech-savvy – Comfortable with CRM, marketing automation, and collaboration tools.

Project management – Organized, able to juggle multiple projects, priorities, and stakeholders with attention to deadlines and detail.

Collaborative mindset – Enjoys working cross-functionally with diverse teams and thrives in a matrixed, evolving environment.

Adaptability – Comfortable with change, quick to learn new tools, and able to flex as priorities shift. Able to manage multiple initiatives simultaneously.

Behavioral Competency Requirements

Supporting People

• Communication: Conveys complex information clearly and persuasively. Adapts style to audience and context. Actively listens and validates understanding.
• Building Relationships: Builds trust and credibility across functions. Maintains consistent communication with stakeholders.

Generating Concepts

• Strategic Thinking: Connects competitive intelligence and product insights to broader business objectives.
• Adaptability: Shifts priorities smoothly and embraces change.
• Problem Solving: Seeks root causes and delivers practical solutions, not just surface fixes.
• Creativity and Innovation: Finds fresh ways to present product value, features, and insights.

Fueling Performance

• Prioritizing and Planning: Balances multiple tasks effectively with realistic timelines.
• Initiating Action: Proactively identifies opportunities to improve product marketing outputs.
• Drive for Results: Pushes projects forward with ownership and accountability.