Digital Marketing Specialist

A fintech-based company is looking for a Digital Marketing Specialist (Content-Focused) to join the team.

This role is primarily focused on writing high-converting Arabic marketing content, along with managing and optimizing paid digital campaigns.

The ideal candidate should have experience in e-commerce environments (platforms or apps) and a strong understanding of customer behavior and conversion-driven marketing.

This is a remote (offshore) role.

Responsibilities

• Write high-quality Arabic marketing content (ads, campaigns, landing pages, social media)
• Create content that drives engagement and conversions
• Plan and manage paid digital campaigns (Google, Meta, LinkedIn)
• Optimize campaigns based on performance and data
• Analyze results and improve messaging and targeting
• Conduct market and competitor research
• Ensure content aligns with brand voice and positioning

Requirements

• Bachelor’s degree in Marketing, Business Administration, or a related field
• 5+ years of experience in digital marketing
• Strong experience in copywriting and content creation (Arabic & ِEnglish)
• Proven experience managing paid digital campaigns
• Experience in e-commerce (platforms or mobile applications)
• Experience in financial services or automotive industry is preferred
• Proficiency in Google Ads, Meta Ads, LinkedIn Ads, and analytics tools
• Strong understanding of customer behavior, funnels, and conversion-focused content
• Arabic nationality is required
• Very good in English