Senior Growth Designer (Paid Social)

About Ethos

Ethos is a leading life insurance technology company on a mission to protect families by democratizing access to life insurance and empowering agents at scale. With its robust three-sided technology platform, Ethos is transforming the life insurance experience for consumers, agents, and carriers alike. Ethos offers instant, accessible products and a seamless online process that requires no medical exams and just a few health questions; it eliminates traditional barriers, making it easier than ever for everyone to protect their families. Ethos is redefining how life insurance is bought, sold, and underwritten.

About The Role

We’re looking for a highly adaptable, conversion-driven Senior Growth Designer to join our Brand & Creative team, with a primary focus on paid social performance design. In this role, you’ll design creative that doesn’t just look great—it drives measurable results across platforms like Meta, TikTok, YouTube, and emerging paid social channels.

You’ll bring our brand to life through high-impact paid social ads, developing thumb-stopping creative that is built to test, learn, and scale. While paid social is the core focus, your work will also extend into adjacent growth touchpoints — including email, landing pages, affiliate creative, internal decks, and more.

You’ll collaborate closely with marketers, copywriters, and channel stakeholders to understand performance objectives, audience insights, and testing strategies—then translate that knowledge into smart, high-converting creative. Your work will range from rapid ad iteration and optimization to net-new concept development, with a strong focus on scaling what works through paid social while supporting broader growth initiatives.

This role is ideal for a designer who thrives in a fast-moving, experiment-driven environment and is fluent in the demands of paid social creative. You can pivot quickly, respond to real-time performance data, and own projects from concept to execution—while ensuring every asset remains on-brand, clear, and strategically impactful across channels.

Duties And Responsibilities

• Design a high volume of performance-driven paid social creative, including static ads, motion, and short-form video optimized for platforms like Meta, TikTok, and YouTube
• Support creative needs across other marketing channels, including email campaigns, landing pages, affiliate creative, decks, digital ads, and company materials.
• Contribute to paid social and growth-focused creative projects from concept through execution, helping shape strategic direction, pitching ideas aligned with business goals, and iterating quickly based on real-time performance data.
• Partner closely with performance marketers to test, analyze, and evolve creative, applying insights related to hooks, messaging, formats, audiences, and platform best practices.
• Tell compelling visual stories through iconography, typography, photography, animation, and infographics, creating clear, engaging creative designed to capture attention and drive conversion—particularly within paid social environments.
• Apply and evolve the Ethos brand across key marketing channels, ensuring every touchpoint—email, lifecycle, social, advertising, landing pages, and events—feels consistent, elevated, and strategically tailored to its audience and platform.
• Support creative for new product launches and evolving product lines, developing assets that communicate value clearly, drive engagement, and align with go-to-market strategies across paid social and supporting channels.

Qualifications And Skills

• 5–8+ years of experience in marketing or growth design, with a portfolio demonstrating strong paid social performance work, conceptual thinking, exceptional visual execution, and conversion-driven results.
• Deep experience designing for paid social platforms (e.g., Meta, TikTok, YouTube), including strong knowledge of formats, platform best practices, creative trends, and performance optimization.
• Proven ability to design conversion-oriented paid social and growth creative that balances craft, clarity, storytelling, and performance.
• Advanced expertise in Figma and Adobe Creative Suite; proficiency with motion design or animation.
• Strong understanding of performance marketing funnels, audience segmentation, creative testing methodologies, and channel-specific best practices.
• Demonstrated ability to contribute to design projects end-to-end—from insights and ideation through execution, testing, and iteration.
• Skilled in visual storytelling, hierarchy, and audience-first thinking, with the ability to communicate complex ideas clearly and effectively.
• Strong written and verbal communication skills, with the ability to clearly articulate design rationale and collaborate across disciplines.
• Experience working cross-functionally with growth, marketing, and product teams, aligning creative work to broader business and performance goals.
• Comfortable managing multiple projects simultaneously in a fast-paced, feedback-rich environment, with shifting priorities and evolving objectives.
• Highly organized, self-directed, detail-oriented, and receptive to feedback; collaborative by nature and adaptable in an iterative design process.
• Experience in DTC, fintech, or financial services preferred, particularly with portfolios showcasing work for non-physical or digital-first products.

Application Requirements

• Resume
• Design portfolio (paid social required)

The US national base salary range for this full-time position is $105,000 - $185,000. Our salary ranges are determined by role, level, and location. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training.

Please note that the compensation details listed in US role postings reflect the base salary only and do not include applicable bonus, equity, or benefits.

You can find further details of our US benefits at https://www.ethoslife.com/careers/

Don’t meet every single requirement? If you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. At Ethos we are dedicated to building a diverse, inclusive and authentic workplace.

We are an equal opportunity employer.. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Pursuant to the SF Fair Chance Ordinance, we will consider employment for qualified applicants with arrests and conviction records.

To learn more about what information we collect and how it may be used, please refer to our California Candidate Privacy Notice.

_Recruitment Notice: Please be aware of recruitment scams. All legitimate communication from our team will only come from email addresses ending in @ethos.com or @getethos.com.

_