Digital Marketing Executive

Role & Responsibilities

• Conduct research on current benchmark trends and audience preferences
• Design and implement social media strategy to align with business goals
• Set specific objectives and report on ROI & Generate organic traffic to all social media platforms
• Collaborate with other teams, like marketing, content writing, sales, and customer service, to ensure brand consistency
• Communicate with followers, respond to queries in a timely manner, and monitor customer reviews
• Suggest and implement new features to develop brand awareness, like promotions and competitions
• Stay up-to-date with current technologies and trends in social media, design tools, and applications.
• Connect with industry influencers for brand promotions.
• Monitor brand mentions and promote user-generated content to connect with the audience personally.
• Strong research skills with excellent knowledge of Social Media platforms
• Working knowledge/familiarity with social listening tools
• Provide daily, weekly and quarterly reports to the senior management
• Optimizing content for publication across various social media sites.
• Collaborating with the team to ensure that posts are engaging.
• Plan the Social Media Calendar in line with the short and long-term goals of the brand
• Build a community by engaging the audience with meaningful conversations and responding to their comments.
• Analyze social media analytics to measure the performance of the campaigns.
• Stay updated about the latest features and other offerings of social media platforms.

Requirements

• 1 years of experience as a Social Media Executive or a similar role.
• Location with the Vadodara with work from the office.
• Exceptional knowledge of leading social media platforms, such as Instagram, Facebook, Twitter, and LinkedIn.
• Portfolio of social media campaigns handled in the past.
• Having outstanding copywriting skills would be an added benefit.
• Good understanding of social media ads.
• Sound knowledge of influencer marketing.
• Familiarity with social media post schedulers like Hootsuite, Buffer, Publer, or similar tools.
• Diploma/Any Graduate or relevant Course in marketing, media, or related field.
• Good written and verbal communication skills.
• Basic customer service skills & good time management skills.