Lead Branding & Digital Designer (Read Carefully before applying)

Location

Remote restrictions apply

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Salary Estimate

N/A

Seniority

Lead

Tech stacks

Permanent role

3 days ago

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Role Title:

Lead Graphic & Digital Designer

Job Description

Company Description:

estaie is a digital platform revolutionizing extended stays, providing affordable and accessible accommodation options for 15 to 365 nights. By offering rates approximately 32% cheaper than the market, estaie bridges the gap between short-term accommodation and long-term commitments. Our AI-driven solutions and dynamic pricing models personalize the booking experience for digital nomads, expats, and corporate travelers.

As the first global OTA uniquely focused on extended stays, Estaie is redefining the market by resolving pricing inconsistencies and inventory inefficiencies. We aim to deliver unmatched value for both travelers and property partners, shaping the future of long-term accommodation.

Package:

Salary: EGP 15,000 - 20,000 (Net), depending on experience.
Vacation: 30 paid calendar days annually.
Performance Bonuses: Bi-year performance-based incentives.
Work Setup: Own devices required (laptop and mobile).
Location: Remote, flexible working environment.

Scope of Work

1. Social Media and Digital Content Design:

Create visually compelling graphics, animations, and videos for platforms like Instagram, Facebook, LinkedIn, and TikTok.
Design platform-specific assets, including reels, stories, carousels, and short-form videos.
Leverage AI tools (e.g., Canva, Captions.ai) to enhance workflow efficiency.

2. Branding and Print Media:

Develop professional marketing materials such as brochures, flyers, banners, and posters.
Lead all branding initiatives, ensuring consistency and alignment with Estaie’s futuristic, minimalistic design vision.

3. Web and Search Engine Designs:

Design engaging web banners, landing pages, and search engine creatives (e.g., Google Ads).
Collaborate with the tech team on UI/UX elements to enhance platform performance.

4. Presentations and Infographics:

Create professional presentations (Google Slides, PowerPoint) for internal and external stakeholders.
Design data-driven infographics to communicate complex information effectively.

5. Localization and Cultural Adaptation:

Adapt designs for the Middle Eastern market, incorporating cultural and linguistic nuances.

Qualifications and Skills

Education:

Bachelor's degree in Graphic Design, Visual Arts, or a related field.

Professional Experience:

Minimum 5 years of experience in graphic and digital design roles.
Proven track record of managing complex design projects and delivering high-quality outputs independently.
Portfolio showcasing expertise in branding, social media campaigns, and multimedia designs.

Technical Skills:

Expertise in:
Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects).
Canva, CapCut, and Captions.ai for social media and video editing.
Proficiency in: Presentation tools like Google Slides, PowerPoint, and Keynote.
UI/UX tools like Figma or Adobe XD.
Desirable Knowledge: Basic understanding of HTML and CSS for design-tech collaborations.

Creative and Soft Skills:

Advanced typography, layout design, and color theory expertise.
Strong project management and multitasking abilities.
Ability to adapt designs to different cultural contexts.
Excellent collaboration and communication skills.

Key Performance Indicators (KPIs)

1. Quality and Timeliness:

Deliver designs with a less than 5% rework rate and adhere to deadlines.
Successfully executed 100% of localization projects for Middle Eastern markets.

2. Engagement Metrics:

Achieve a 25% increase in social media engagement through high-quality visuals.
Drive a 15% boost in interaction rates for AR-enhanced visuals.

3. Strategic Impact:

Contribute to a 15% improvement in search-to-booking conversion rates through web designs.
Support loyalty and gamification initiatives with innovative design assets.

What You Get