At Essence of Email, we craft standout email experiences that connect brands with their audiences. We’re a team of strategists, designers, and marketers who love bringing bold ideas to life. If you're passionate about email and lifecycle marketing and creative problem-solving, we’d love to hear from you!

Location & Hours

Fully Remote: We’re a remote-first company, so you can work from wherever you like!

Working hours

Monday to Friday with flexible working hours.

About the role

We’re looking for a Senior Lifecycle Marketing Strategist who will own the end-to-end strategy for customer engagement, retention, and growth. You'll use data-driven insights to build impactful email, SMS, and in-app messaging journeys that drive conversions and deepen customer relationships across the entire lifecycle—from onboarding and education to win-back and loyalty. This role requires a balance of strategic thinking, creative testing, and hands-on execution.

What you'll get from us

Full-Time Potential: Begin with a 3-month trial period. If it’s a good fit, we’ll offer you a full-time role as a Contractor
Compensation: Attractive base salary + accounts under management base revenue share.
Days-Off Package: Enjoy a flexible vacation policy that grows with your time at the company.
Remote-First Culture: Work from wherever you feel most productive.
Supportive Team: We offer clear processes, helpful documentation, and collaborative people who want you to succeed.
Flexible Working Hours (we care more about results than clocking in).

What you'll be working on

Develop and optimize customer lifecycle programs across channels (email, SMS, in-app, etc.).
Build segmentation strategies and triggers that increase personalization and relevance.
Own journey mapping and content planning from welcome to post-purchase and beyond.
Partner with creative, data, and product teams to build cohesive experiences.
Analyze performance and run A/B tests to improve engagement and conversion.
Act as the primary point of contact for clients: prepping agendas, attending calls, and ensuring all deliverables are completed on time.
Stay ahead of trends in retention, deliverability, and customer behavior.

Qualifications

4–6+ years of lifecycle or CRM marketing experience.
Proven track record of building automated campaigns that drive ROI.
Strong experience with platforms like Klaviyo, Braze, Iterable, or Salesforce Marketing Cloud.
Analytical mindset with comfort using tools like Looker, GA, or Excel.
Excellent communication and project management skills.

We are ready if you are!