Lifecycle Marketing Lead

About ESHYFT

We’re on a mission to provide health care to the most vulnerable by connecting nurses to healthcare facilities. We’re a technology company that’s passionate about what we do and we’re looking for motivated people to join our team.

Nearly 1.3 million Americans are residents of nursing homes, they depend on nursing staff for basic needs, like eating, exercising, and medication. Currently, 99% of nursing homes in the US are facing nursing shortages, which means residents may not receive adequate care.

We strive to empower nurses by offering flexibility and control over when and where they work, along with higher wages. Through our mobile apps, our community of qualified nurses provide much-needed staff for short-staffed facilities.

Job Description

We're looking for a lifecycle marketing manager to own our end-to-end user journey for nurses and healthcare facilities. Including developing and optimizing our acquisition, engagement, and retention efforts across email, in-app, push, and SMS.

Responsibilities

• Own and execute our marketing strategy (email, SMS, push, in-app) for acquisition, engagement, and retention of nurses and facilities.
• Own and oversee the optimization of our consumer engagement platform, Braze, to personalize communication with users.
• Develop a best-in-class acquisition and activation experience for our nurses.
• Continually analyze user behavior to find opportunities to increase the use of our product among our users.
• Develop a deep understanding of different user types and build personalized campaigns that increase retention and reduce churn.
• Continually optimize existing campaigns through A/B testing.
• Oversee our marketing team to develop engaging, personalized messaging that converts users and drives lifetime customer value.
• Collaborate with our product team to build triggered and transaction campaigns
• Work closely with our data team to analyze the effectiveness of campaigns and their impact on the lifecycle journey of our users.

Qualifications and Skills:

• 5+ years of experience in retention/lifecycle marketing, including triggered, promotional, and transactional campaigns.
• Expertise with Braze or a comparable customer engagement platform required (Iterable, Klaviyo, customer.io , or similar platforms).
• Proficiency in using personalization and templating languages (e.g., Liquid, Handlebars) commonly used in customer engagement platforms.
• Strong understanding of email design best practices, HTML, and copywriting for performance.
• Proficiency in setting up and analyzing statistically sound A/B tests.
• Experience connecting data from cloud data warehouses (e.g., BigQuery) into customer engagement platforms (via reverse ETL tools like Census) to enable advanced segmentation and personalization.
• Proven ability to manage cross-functional collaboration and prioritize multiple initiatives.
• Experience with two-sided marketplace technology (e.g., Uber, TaskRabbit), where success depends on seamless interactions between supply and demand users.

An exceptional candidate will have:

• Expertise with a customer engagement platform, ie. Braze, Customer.io.
• Experience in a marketplace technology
• Experience in the healthcare, long term care, or nursing industry.

Salary Range: $120-180k USD

Benefits

• Weekly Pay
• Paid Holidays
• Paid Time Off
• Health, Dental, Vision and Life Insurance
• HRA and FSA Accounts
• Voluntary Benefits- Accident, Hospital, Cancer Care
• 401k with 10% employer match (10% of the employee's contribution for the calendar year)