Director of Marketing

About ESHYFT

We’re on a mission to provide health care to the most vulnerable by connecting nurses to healthcare facilities. We’re a technology company that’s passionate about what we do and we’re looking for motivated people to join our team.

Nearly 1.3 million Americans are residents of nursing homes, they depend on nursing staff for basic needs, like eating, exercising, and medication. Currently, 99% of nursing homes in the US are facing nursing shortages, which means residents may not receive adequate care.

We strive to empower nurses by offering flexibility and control over when and where they work, along with higher wages. Through our mobile apps, our community of qualified nurses provide much-needed staff for short-staffed facilities.

Job description

A Director of Marketing with 5 or more years of experience to lead our user acquisition, engagement, and retention efforts.

Responsibilities

• Develop, implement, and optimize acquisition, engagement, and retention strategy aligned with company objectives.
• Own, manage, and diversify our marketing channels to drive product use.
• Lead, mentor, and empower our marketing team to achieve marketing outcomes.
• Collaborate and support other teams when they’re seeking to engage our users.

Qualifications and Skills:

• 5+ years of product, performance, or growth marketing experience.
• Proven success in increasing user acquisition, engagement, and retention.
• Cross-channel marketing experience (Email, Android/iOS Push, SMS, Web Push, etc.).
• Experience using large sets of user behavior/data to inform decisions, identify growth opportunities, and guide strategies.

Exceptional candidate will have:

• Experience with a customer engagement platform, ie. Braze, Customer.io.
• Experience in growing a marketplace.
• Experience in the healthcare, long term care, or nursing industry.

Benefits

• Weekly Pay
• Paid Holidays
• Paid Sick Leave
• Health Insurance
• Dental Insurance
• Life Insurance
• HRA and FSA Accounts
• 401K with 10% employer match