Brand Manager

Join a bold, fast-growing lifestyle brand in the world of tactical gear, EDC, and outdoor survival. Our name is already recognized on the market — now we’re looking for someone who can take our brand presence to the next level.

If you live and breathe marketing, thrive in building brands from the ground up, and love the world of concealed carry, IPSC/IDPA shooting, tactical gear, or outdoor adventures — we might be your dream team.

Responsibilities

• Build and execute a brand marketing strategy that drives growth and builds loyal fans.
• Dive deep into the market, analyze trends, competitors, and visual culture.
• Craft a strong brand platform — values, voice, positioning, identity.
• Plan and lead ad campaigns, PR initiatives, influencer collaborations (online & offline).
• Manage content strategy across socials, blogs, emails, partnerships.
• Track KPIs, optimize campaigns, and constantly improve performance.
• Lead a small remote team: traffic manager, designer, copywriter, SMM, IT.
• Own your brand’s marketing budget and results.

Qualifications

• 3+ years of experience in B2C brand management or marketing in the U.S.
• You’re obsessed with performance AND creativity — strategy is your playground.
• You’ve worked in or are passionate about at least one of these:
• → Concealed carry, tactical gear, outdoor survival, EDC, car accessories, IPSC/IDPA/3-Gun sports
• Fluent in Russian and English (C1/C2) — strong writing & communication skills
• Know how to build, run, and scale multi-channel marketing campaigns.
• You analyze data, test ideas, and make decisions based on impact, not opinions.
• You love working with teams and take full ownership of your projects.