Strategic Marketing Consultant

Summary

The Marketing & Communications Manager will play an important role in driving the marketing strategy for ERPfixers. Responsibilities will include developing and implementing marketing campaigns, overseeing digital and traditional marketing channels, and collaborating with cross-functional teams to achieve business objectives. The Marketing & Communications Manager will work closely with the CEO, Account Manager, and Operations Administrator to ensure the company’s marketing strategy is being executed. The Marketing & Communications Manager will serve as the subject matter expert for all marketing disciplines – including branding, lead generation, channel performance, positioning, messaging, creative, and related areas.

Responsibilities

Including but not limited to

Marketing Communications and Analytics:

• Formulate and spearhead the comprehensive marketing strategy and plans to contribute to the achievement of business goals and objectives
• Develop and oversee the creation of marketing collateral for lead generation and awareness materials, including quarterly newsletters, mass marketing email campaigns, and other tools for brand awareness
• Leverage market research and sales performance (working with Account Manager) to: create marketing strategy; help position the company’s services; and measure campaign performance
• Responsible for identifying appropriate electronic advertising methods including: SEO, Pay-Per-Click, keyword advertising, email marketing, and social media advertising
• Gather and interpret data from website traffic, email opens, and honing content to engage more and better engagement and prospects
• Report out monthly statistics for website and social media traffic, engagement, and lead generation
• Provide insights and recommendations to optimize marketing strategies based on report findings

Social Media & Digital Content:

• Promote ERPfixers’ brand through social media content on LinkedIn, YouTube, Facebook and Twitter to further strategic growth and development opportunities
• Lead content creation on various platforms including but not limited to Facebook, Twitter, LinkedIn, YouTube and other communications channels
• Monitor and respond to incoming messages and comments across all social media channels

Website Maintenance:

• Administer and refresh website (Squarespace) branding and content to ensure accuracy and enhance the overall user experience
• Monitor, analyze, and optimize on-page & off-page SEO, enhancing website and content performance

Trade Shows and Conferences:

• Optimize branding efforts for the company and market the company’s presence at the conference
• Generate ideas on booth preparation and marketing efforts
• Manage post-conference follow ups, including gathering feedback, evaluating event success, and creating marketing materials based on potential customer’s interest

Education and Experience

• 3+ years of strategic marketing, brand management, customer engagement and communications experience
• Bachelor’s degree in marketing, or related field is required
• Tech-savvy; up to date with the latest tools and applications such as Microsoft 365

Preferred Qualifications

• Experience with the SAP industry is a huge plus
• Ability to multitask and juggle several responsibilities simultaneously
• Maintains an open mind to new ideas and suggestions - driven to constantly improve results
• Strong written and verbal communication skills along with excellent organizational skills and attention to detail
• Proven track record of meeting or exceeding quotas and receiving positive client feedback
• Proficiency with common customer success and customer relationship management software, such as Zoho CRM and Zoho Campaign
• Proficiency in social media management tools and graphic design tools
• Experience with Squarespace is a plus
• Experience attending trade shows and conferences to represent the company