Sr. Lifecycle Marketing Manager

Senior Lifecycle Marketing Manager (Virtual Position)

Cabral Wellness is building the future of personalized health—and we’re looking for a strategic, hands-on Senior Lifecycle Marketing Manager to join our team. This role will be instrumental in designing and managing the systems that power our new concierge-level coaching experience, ensuring every client feels supported, seen, and guided along their health journey.

Position Overview:

The Senior Lifecycle Marketing Manager will be responsible for developing, executing, and managing strategies that improve customer retention and loyalty. This role requires a deep understanding of customer behavior, analytics and email/sms marketing, with a focus on increasing customer lifetime value. The Senior Lifecycle Marketing Manager will work within the marketing team and cross-functionally to optimize retention programs and enhance the customer experience.

Key Responsibilities:

Retention Strategy Development:

• Create and execute a comprehensive customer retention strategy that converts prospects into long term customers.
• Develop data-driven initiatives to improve customer engagement and increase customer lifetime value.

Customer Segmentation & Personalization:

• Leverage customer data to create segmented marketing campaigns aimed at improving retention across various customer cohorts.
• Leverage data and insights to personalize communication based on source of acquisition & customer behavior

Lifecycle Marketing Campaigns:

• Oversee the strategy and execution of multi-channel lifecycle marketing campaigns.
• Manage the email & SMS calendar, ensuring the right mix of promotional, transactional, and educational messages to engage customers at every stage of their journey.
• Develop automated flows for onboarding, engagement, and win-back campaigns, testing and optimizing for maximum performance.
• Create A/B testing strategy for subject lines, content, offers, and frequency to optimize open rates, click-through rates, and conversions.

Analytics & Reporting:

• Use data analytics and customer insights to identify key drivers of retention and areas for improvement.
• Present reports and insights to senior leadership and cross-functional teams, highlighting key trends, wins, and areas for improvement.

Collaboration & Leadership:

• Work cross-functionally to ensure cohesive and aligned retention strategies.
• Stay on top of best practices in retention marketing and ecommerce trends, ensuring we remain competitive and innovative.

Budget & Vendor Management:

• Manage retention budgets and ensure efficient allocation of resources to high-impact initiatives
• Partner with external vendors to ensure best practices are followed and performance is optimized.

Experience:

• 5–7 years of experience in e-commerce or digital marketing, with a focus on lifecycle marketing & customer retention.
• Hands-on experience with platforms like Postscript/Twilio and/or Klaviyo (or similar platforms) for email & sms automation
• Proven track record of developing and scaling customer lifecycle programs & strategies that drive measurable results.

Skills:

• Expertise in email & sms marketing, including segmentation, automation, and campaign optimization.
• Exceptional data analysis skills, with proficiency in tools such as Google Analytics, Excel, and data visualization platforms.
• Strong communication and direct marketing writing skills with a customer-first approach.
• Strong data-driven mindset with the ability to analyze customer behaviors, trends, and key performance indicators (KPIs) to drive strategy.
• Excellent leadership and project management skills, with the ability to collaborate effectively across teams.
• Strategic thinker with the ability to see the big picture and also pay attention to detail to execute with excellence.
• Strong communication and interpersonal skills.

Why Join Us?

At Cabral Wellness, we’re not just another health brand—we’re creating a personalized, concierge coaching experience that helps clients unlock lifelong energy, health, and longevity. You’ll play a critical role in shaping how we scale that mission, using technology to deliver human connection at every step. We look forward to hearing from you soon!