Outbound Marketing Manager

At ePackageSupply.com, we’re building a high-velocity, vertically-targeted sales engine—and outbound is the next growth lever. We’re hiring an Outbound Marketing Manager to build, run, and scale a predictable outbound pipeline of qualified B2B leads through cold email, LinkedIn, direct mail, and account-based plays.

This is a builder role. You’ll architect the strategy, create playbooks, write copy, and partner with sales to make sure the right prospects hear the right message at the right time. You’ll be measured on pipeline creation, outreach performance, and your ability to unlock new verticals we can scale.

What You’ll Own

• Cold Email & LinkedIn Outreach: Build segmented outbound sequences in Apollo. Target by vertical (honey, produce, meal kits), job title, and account tier. Test subject lines, CTAs, and send times.
• Sales Enablement: Write outbound playbooks, build collateral (1-pagers, decks, sample kits), and sync weekly with sales for alignment on copy, leads, and follow-up.
• Lead Magnet & Funnel Strategy: Create whitepapers, guides, and email capture tools that align with high-LTV verticals. Own strategy from concept through launch and distribution.
• Event-Based Campaigns: Support physical mailers, trade shows, and post-event follow-up plays. Build campaigns that connect offline touchpoints with digital nurture flows.
• Account Targeting & List Building: Own vertical research and account list development. Work with AI tools or scraping workflows to find companies using packaging we sell.
• Campaign Ops & Analytics: Track open/click/reply rates, lead quality, and pipeline by campaign. Optimize based on attribution, not vanity metrics.

What Success Looks Like

• 200+ net-new qualified leads added/month
• Cold email open rates ≥ 45%, reply rates ≥ 8%
• LinkedIn message acceptance rates ≥ 30%
• $500K in pipeline generated from outbound in first 6 months
• At least 2 new verticals sourced and activated via outbound in first year

Tech Stack

• Apollo (or comparable cold outreach platform)
• HubSpot
• LinkedIn Sales Navigator
• Google Sheets, Notion
• Canva or Figma (for basic design/1-pagers)
• Klaviyo (for email nurture sync)
• Shopify Plus (for landing page integration)

You Might Be a Fit If You…

• Have 3–5+ years experience in outbound or demand gen, preferably B2B or eCom
• Can write high-performing cold copy and structure segmented sequences from scratch
• Are confident researching and targeting specific verticals with custom messaging
• Understand the difference between activity and pipeline—and measure accordingly
• Move fast, experiment constantly, and don’t need a huge team to make progress

Bonus Points

• You’ve launched vertical campaigns for CPG, wholesale, food, or packaging brands
• You use AI tools (ChatGPT, Browse AI, Clay, etc.) to speed up research and outbound personalization
• You’ve owned outbound across both cold and warm (retargeting or reactivation) audiences
• You’ve worked closely with sales or run outbound in a startup/growth environment
• You’ve managed direct mail, trade show, or hybrid ABM campaigns

About ePackageSupply

ePackageSupply.com is a United States veteran owned and operated company based in Evansville, Indiana. Countless hours of hard work and determination, as well as a little luck, have helped us to become one of the internet’s most trusted and successful providers of quality products and exceptional customer service. ePackageSupply.com products include quality food grade buckets, containers, cups, and lids in varying sizes, styles and colors for multiple uses and for all your packaging and storage needs.

Company Benefits

• Employee health, dental & vision insurance
• Voluntary life insurance, short-term and long-term disability
• Three weeks of vacation (pro-rated to employee start date)
• Work in an environment where every employee’s work has definable effects on our business

Interested?

Send your resume to careers@epackagesupply.com. To help us better understand your experience, please also include brief answers to the following questions:

1. How many years of experience do you have running cold outbound (email, LinkedIn, or direct mail) as a core part of your role?
2. Have you written and launched your own cold email sequences?
3. What’s your approach to finding qualified accounts within a niche vertical?
4. Have you helped plan or execute outbound efforts tied to an in-person event, trade show, or direct mail campaign? What was your role?
5. How do you define and measure the success of an outbound marketing campaign? What KPIs do you prioritize and why?