EOLIS GROUP is a Digital & Marketing In-housing Company that helps its clients to grow their own in-house digital & marketing capabilities, whether they need digital, creative, content, marketing or tech skills or strategic thinking around in-housing models, organization, technology, finances, and talent.

What are your responsibilities?

Marketing Strategy & Execution

Develop and implement a comprehensive multi-channel marketing strategy (digital, paid media, communications, creative) to drive brand awareness, lead generation, and customer engagement.
Oversee the execution of high-impact marketing campaigns with a strong focus on ROI.
Prepare, manage, and optimize monthly, quarterly, and annual marketing budgets to ensure efficient allocation of resources.

Team Leadership & Development

Lead, mentor, and develop a high-performing marketing team across various functions (content, paid media, brand, growth, automation).
Establish clear marketing objectives, KPIs, and performance tracking to align with company goals.
Foster a culture of collaboration, innovation, and continuous learning within the team.

Product & Brand Marketing

Work closely with the product team to ensure marketing strategies align with product roadmaps and go-to-market strategies.
Maintain and strengthen brand positioning across all marketing channels, ensuring consistency in messaging and creative execution.
Manage marketing initiatives across events, email campaigns, web pages, and promotional materials.

Demand Generation & Sales Alignment

Develop and execute demand generation strategies to build a strong pipeline of qualified leads across different regions and segments.
Collaborate with the sales team to align marketing efforts with account-based marketing (ABM) and sales enablement strategies.

Data-Driven Marketing & Analytics

Analyze consumer behavior, market trends, and customer personas to refine marketing strategies.
Utilized marketing analytics tools to track performance, assess campaign effectiveness, and optimize tactics for growth.
Define and monitor key performance indicators (KPIs) to measure the success of marketing initiatives and drive continuous improvement.

What are we looking for?

Experience & Skills:

Experience working for a SaaS B2B company is a MUST.
Strong expertise in marketing strategy, digital campaigns, and brand positioning in a fast-paced, tech-driven environment.
Proficiency with HubSpot and ideally Webflow for CMS management.
Experience in the energy sector is a plus.
Ability to inspire, mentor, and lead marketing teams with a balance between a helicopter view (strategic oversight) and a hands-on mentality (execution-driven approach).