Job Description:
Envision Health is the ‘24–‘25 National Healthcare Agency of the Year, and we’re just getting started. We’re looking for a Digital Marketing Director to help build and scale our digital marketing practice—delivering measurable results, driving innovation, and having fun while doing it.
The ideal candidate must exhibit a genuine enthusiasm for helping entrepreneurs and established businesses grow revenue through innovative, forward-thinking approaches to digital marketing.
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What You’ll Do:
As our Digital Marketing Director, you’ll lead digital strategy and execution across B2B and DTC clients, guiding everything from paid media and SEO to email and marketing automation. You’ll collaborate closely with account, creative, and content teams to drive client success—while also mentoring internal team members and championing digital excellence within the agency.
Key Responsibilities:
- Strategic Leadership: Develop and oversee multi-channel digital strategies that align with client business objectives. Serve as a digital consultant, advising clients on best practices, growth opportunities, and emerging trends.
- Paid Media: Plan, manage, and optimize campaigns across Google, LinkedIn, Meta, X, and industry-specific platforms.
- SEO & Content Strategy: Conduct SEO audits, implement content and technical improvements, and collaborate with creative teams to enhance organic visibility.
- Marketing Automation & CRM: Deploy and optimize strategies within HubSpot, Marketo, Pardot, and similar platforms to improve lead nurturing and customer engagement.
- Data & Analytics: Use platforms like Google Analytics, SEMrush, SpyFu, Sprout Social, and SparkToro to monitor performance, derive insights, and guide optimizations.
- Conversion Rate Optimization (CRO): Continuously test and refine landing pages, creative assets, and messaging to improve conversion rates and ROI.
- Client Partnership: Act as a trusted advisor—presenting ideas, managing expectations, and delivering clear, data-driven recommendations.
- Innovation & Growth: Identify and champion new tools, trends, and processes that push the boundaries of what’s possible in digital marketing.
- Team Leadership: Mentor and develop team members, fostering a culture of collaboration, curiosity, and continuous learning.
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What You Bring to the Table:
- A passion for digital marketing and a desire to make a meaningful impact for clients.
- Proven ability to lead both strategy and execution—big picture thinker, detail-oriented doer.
- Expertise across paid media, SEO, content marketing, marketing automation, and CRO.
- Strong project management chops; you thrive in a fast-paced, deadline-driven environment.
- Familiarity with advanced digital tools—and a hunger to stay on the cutting edge.
- A collaborative spirit with the ability to guide, coach, and inspire without micromanaging.
- Interest in healthcare, data, and emerging technologies.
- A positive, proactive mindset rooted in integrity, creativity, accountability, and hard work.
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Qualifications:
- 8–10+ years of experience in digital marketing, preferably in an agency environment.
- Bachelor’s degree in marketing, business, or related field.
- Deep fluency in digital platforms including Google Ads, LinkedIn Ads, Meta, programmatic, etc.
- Proficiency in tools like HubSpot, Marketo, Pardot, and GA4.
- Experience optimizing content and technical SEO, driving conversion rate improvements, and analyzing data to drive results.
- Ability to work independently and collaboratively in a remote setting.
- Preference given to candidates in Central or Eastern time zones.
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Why Envision?
We’re a high-performing team of strategists, creatives, and marketers who genuinely enjoy working together—and with our clients. We pride ourselves on being strategic partners, pushing the boundaries of innovation, and keeping things fun. Our culture is built on positivity, professionalism, enthusiasm, and mutual respect.
This is a remote role with occasional travel to Envision Health HQ in Novi, Michigan.
“We’re seeking a true professional. We see this as a partnership where we can help you grow while you help Envision Health and our clients succeed. If you’re ready to have fun and work hard, then your responsibilities and compensation will steadily increase, and this will be the best job you’ve ever loved.”
– Tim & Kelley, Envision Health Co-Founders
Explore more: https://www.envisionmarketingpr.com/