Growth Marketing Manager, Lifecycle

The Growth Marketing Manager, Lifecycle will join our women-led company as a key member of our growing Growth & Marketing team. You’ll be surrounded by a driven, collaborative, creative group who are deeply attuned to what women founders need to thrive. We’re looking for a performance-focused marketer with strong copywriting skills, a knack for customer journeys, and a strategic mindset. You’ll take the lead on building and optimizing the marketing funnels that turn curious leads into loyal members and customers. The ideal candidate is equal parts creative and analytical: someone who can map a flow, write the emails, and dig into the data to make it better.

This is a work from home position.

Responsibilities:

• Building, scheduling, and maintaining campaigns and automated flows in Klaviyo & ManyChat, including:

• Managing weekly and monthly newsletter sends, with a focus on engagement, segmentation, and conversion outcomes

• Developing and optimizing automated email flows (welcome, nurture, cart abandonment, upsell, winback) to convert leads and maximize revenue

• Planning and launching new campaigns and acquisition funnels end-to-end, from opt-in asset to email nurture to conversion, including:

• Writing and building lead magnets (e.g. templates, checklists, quizzes) that align with business goals and speak directly to audience pain points

• Writing high-performing landing pages and sales pages that drive opt-ins, purchases, and membership conversions

• Strategizing and optimizing product-specific landing pages, ensuring message-market fit, compelling offers, and frictionless user flow

• Collaborating with the Growth team on overall campaign strategy, timeline planning, and funnel performance goals, including:

• Contributing to campaign briefs and funnel architecture, ensuring alignment across paid and lifecycle channels

• Providing strategic input on messaging, targeting, sequencing, and conversion paths across the funnel

• Partnering on launch timelines to ensure coordinated execution across email, landing pages, and lead capture assets

• Recommending A/B tests or new funnel experiments to improve conversion rates, engagement, and ROI

• Monitoring and analyzing campaign performance (CVRs, CTRs, open rates, AOV, LTV), and implementing data-informed tests and optimizations to improve outcomes

• Collaborating cross-functionally with product, design, and partnerships teams to align on campaign launches, funnel needs, and conversion goals

• Maintaining a pulse on audience behavior and performance trends to propose new experiments, assets, or flow improvements

This role is not responsible for organic social content, blog/article writing, or top-of-funnel brand awareness content. You’ll work closely with those teams but focus exclusively on the marketing systems and campaigns that generate and convert leads.

• This role will evolve and responsibilities may change over time. Entreprenista is a startup and from time to time you may have to work on initiatives outside of our core role

KPIs:

• Grow our email list with qualified leads through high-converting opt-ins and automated funnels
• Increase conversion rates across lead magnets, landing pages, and email flows to drive digital product and membership sales
• Improve email engagement metrics (opens, clicks, conversions) through segmentation, testing, and strategic flow development
• Improve our DM strategy on Instagram and LinkedIn
• Launch and optimize revenue-generating funnels for new products, offers, or seasonal campaigns
• Collaborate across teams to ensure campaign messaging, targeting, and execution are aligned and effective
• Bring fresh ideas to the table for how we can better engage, convert, and serve our audience through lifecycle and funnel strategy

Requirements:

• 4+ years of experience in a marketing role focused on email/SMS marketing, lifecycle marketing, or funnel strategy
• Must have experience working with AI tools
• Proven track record of launching and optimizing campaigns that drive lead generation and conversions
• Strong conversion-focused copywriting skills, especially for landing pages, sales pages, and automated email flows
• Experience working in Klaviyo (or a similar email platform) to build and monitor SMS and email campaigns and automations
• Familiarity with digital products or subscription models (e.g., courses, memberships, or SaaS)
• Comfortable working cross-functionally with design, growth, partnerships, and product teams
• Ability to analyze funnel performance and make recommendations based on metrics like open/click rates, conversion rates, and LTV
• Highly organized and capable of managing multiple moving pieces across several campaigns at once
• Experience with tools like SamCart, Webflow, Circle, Zapier, HubSpot, Klaviyo, Clickup, Stripe or similar platforms
• Familiarity with segmentation and personalization strategies in CRM/email platforms
• Experience running A/B tests and optimizing based on results
• Understanding of audience psychology and sales funnel behavior
• Background in or passion for serving founders, creators, or small business audiences

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