Product Owner – Marketing Technology (MarTech)

Product Owner – Marketing Technology (MarTech)

Location: Remote (EST Hours)

Role Overview

We are seeking a detail-oriented Product Owner – Marketing Technology (MarTech) to drive the delivery, optimization, and continuous improvement of marketing technology platforms. This role is heavily focused on backlog ownership, user story development, and Agile execution, working closely with engineering, marketing, and compliance teams.

The ideal candidate will play a key role in enabling personalized, compliant, and data-driven marketing experiences, including customer preference management, campaign execution, and consent governance. A strong preference will be given to candidates with healthcare domain experience, ensuring alignment with regulatory and privacy standards.

Key Responsibilities

Product Ownership & Agile Delivery

• Own and manage the MarTech product backlog, ensuring it is prioritized, refined, and aligned with business goals
• Write clear user stories, epics, and acceptance criteria for engineering teams
• Translate marketing, business, and compliance requirements into functional and technical specifications
• Participate actively in Agile ceremonies (sprint planning, backlog grooming, stand-ups, retrospectives)
• Collaborate with development and QA teams to clarify requirements and ensure high-quality delivery
• Validate completed features against defined acceptance criteria and business requirements

MarTech Platform Management

• Support implementation and optimization of platforms such as:
• Customer Relationship Management (CRM)
• Marketing automation tools
• Analytics and reporting platforms
• Consent and preference management systems
• Work with tools like OneTrust (Consent & Preference Management), Adobe Experience Platform (AEP), Adobe Journey Optimizer (AJO), and Adobe Experience Manager (AEM) or similar

Customer Data & Consent Management

• Manage and enhance customer preference centers (communication preferences, subscriptions, consent capture)
• Support integration and configuration of consent and privacy platforms
• Ensure compliance with data privacy regulations such as GDPR, CCPA, and HIPAA
• Enable secure and compliant customer data flows across marketing systems

Campaign Execution & Optimization

• Support execution and monitoring of marketing campaigns, ensuring accurate tracking and data flow
• Troubleshoot issues related to campaign performance, integrations, and analytics
• Collaborate with stakeholders to improve campaign effectiveness and customer engagement

Stakeholder Collaboration & UAT

• Partner with marketing, IT, and business stakeholders to refine requirements and prioritize initiatives
• Plan and coordinate User Acceptance Testing (UAT) activities
• Support Go-To-Market (GTM) planning and execution for new features and enhancements
• Continuously improve processes to enhance delivery quality and speed

Required Qualifications

• 5+ years of experience as a Product Owner or Business Analyst in MarTech or Digital Marketing environments
• Strong experience with Agile/Scrum methodologies
• Proven expertise in backlog management and user story creation
• Experience working with MarTech platforms (Adobe stack, CRM, marketing automation tools, consent platforms)
• Strong understanding of data privacy and compliance frameworks (GDPR, CCPA, HIPAA)
• Excellent communication and stakeholder management skills

Preferred Qualifications

• Experience in the Healthcare or Life Sciences domain (strongly preferred)
• Familiarity with OneTrust Consent & Preference Management
• Experience with Adobe Experience Platform (AEP), AJO, AEM, or similar ecosystems
• Exposure to customer data platforms (CDP) and personalization engines
• Certification in Certified Scrum Product Owner (CSPO) or equivalent

Key Skills

• Product Backlog Management
• User Story Writing & Acceptance Criteria
• Agile/Scrum Delivery
• Marketing Technology (MarTech)
• Consent & Preference Management
• Data Privacy & Compliance
• Campaign Execution & Optimization
• Stakeholder Management