Director Performance Marketing

About The Role

• At Enfuce, we believe B2B marketing should be bold, creative, and purposeful and above all, drive measurable business impact. That means building a strong, predictable pipeline and ensuring excellent conversion. This is where you come in.
• As Director of Performance Marketing, you’ll be the architect and driver of Enfuce’s digital growth engine. You’ll set the vision, lead execution, and continuously optimise the programs that fuel our enterprise and mid-market pipeline. From our website to paid media, from integrated campaigns to database marketing, you’ll ensure every channel performs as a scalable and reliable source of opportunity.
• This role requires both strategic oversight and hands-on leadership. You’ll enhance existing channels, introduce new levers for growth, and lead a team dedicated to driving measurable demand impact across the full funnel.

What You'll Be Doing

Pipe generation and acceleration:

• Own the strategy and execution across the website and all paid / digital performance channels to deliver & nurture the required marketing-sourced pipeline across enterprise and mid-market.

Team Leadership And Development

• Build a mentor and scale a team of high-achieving performance marketing experts to fuel the Enfuce growth ambitions.
• Current team of 1 FTE + 1 freelancer, with scope to grow to 4 FTE in short- to midterm.

Website / Digital Customer Journey

• Take full accountability for the Enfuce website as a core demand engine. From user experience and conversion rate optimisation to SEO, content performance, and analytics, working in close partnership with all relevant stakeholders from brand, solution marketing, partnerships sales and beyond
• Work closely with the Enfuce brand team on ensuring that the website experience is a great representation of the Enfuce brand, bringing it to life in a digital context.

Paid Media

• Own paid digital channels (search, social, retargeting, programmatic, syndication, ABM campaigns) with a focus on ROI and scalability.

Database Marketing

• Own strategy and execution for database-driven campaigns. leveraging segmentation, lead nurturing, intent data, and marketing automation to maximise engagement and conversion across the funnel.

Funnel Management

• Partner with Marketing Ops to track funnel performance, pipeline contribution, and marketing ROI continuously optimising conversion across awareness, nurture, and sales-ready stages.

Innovation & Testing

• Drive a culture of experimentation in both paid and owned channels, piloting new formats, technologies, and tactics.

Agency/Tech Management

• Manage external agencies, contractors, and tech stack tools to scale & impact delivery.

What You'll Bring

• 10+ years in B2B marketing, with at least 5+ years leading performance marketing / demand generation functions in fintech, SaaS or other complex enterprise sales environments.
• Proven track record of owning and delivering pipeline targets (marketing-sourced) for both enterprise and mid-market segments.
• Strong experience owning and optimising websites as a demand engine from SEO and UX to CRO and content performance.
• Demonstrable success in scaling paid media programs across search, social, ABM, and programmatic channels with clear ROI.
• Experience running database marketing programs (segmentation, lead nurturing, intent-driven plays, multi-touch campaigns) using marketing automation and CRM systems.
• Solid exposure to long, complex B2B sales cycles (9–18 months), with a proven ability to build multi-channel campaigns that nurture accounts and accelerate deals.
• Track record in building and leading teams hiring, mentoring, and scaling high-achieving performance marketing talent.
• Experience working in high-growth environments (scale-ups or fast-growing SaaS/fintech firms)

Why You’ll Love Working At Enfuce

• High autonomy & ownership: We give you the freedom to own your work and trust you to make the best decisions for your projects.
• Top-tier talent: Join a team of industry experts and highly skilled professionals who are as passionate as you are about innovation.
• Unlimited growth potential: We support your ambition with plenty of room for personal and professional growth within the company.
• Flexible, remote work: Work from anywhere up to 30 days, in an environment that values flexibility and work-life balance.
• A supportive culture: You’ll be part of a team that encourages, motivates, and celebrates success together.

Comprehensive benefits package: We take care of our people with great benefits to match the value you bring.

Benefits & Perks

Fair pay and employee stock option:

• We value the input of every employee and want you to tap into the growth we build together. That’s why our salaries are competitive and reassessed regularly, and you have access to an employee stock option program.

Flexible Paid Time Off

• We offer a flexible paid time off policy, providing up to 5 weeks of annual vacation days and paid family leave (subject to country regulations). Additionally, you can benefit from hybrid or remote work options, promoting a healthy work-life balance.

Regular Fun With Your Team

• To spend other than work-related time with your teammates, you get a team activity budget for three quarters a year. The fourth quarter is reserved for a company-wide event.

Individual Learning Budget

• You get a yearly learning budget to use for courses and other relevant learning opportunities that help you develop your skills.
• Founded in 2016, Enfuce is a female-founded and led company with a unique vision: to bring the brightest minds and the best technology together to break down the barriers to prosperity.
• As a leading global card issuer and payment processor that merges innovation, security, and expertise to create modular, cloud-based payment processing capabilities, Enfuce is one of Finland’s most valuable scaleups, and is the first financial service provider in the world to be PCI-DSS certified while running its service in the public cloud.
• By focusing on collaboration, Enfuce is able to efficiently provide customers with cutting edge features – offering in-house experts and white labelled technology to help companies create scalable payment solutions with ease. Supporting debit, credit, prepaid, gift, fleet, and fuel card programmes in any form – for consumer, commercial, and B2B applications. Enfuce’s no-nonsense approach helps customers create bespoke payment solutions that are flexible, scalable, and secure.
• Holding an Electronic Money Institution (EMI) licence from the Finnish FSA and from the UK’s Financial Conduct Authority (FCA), enabling operations across Europe and the UK, Enfuce’s PCI-DSS certified platform guarantees 99.999% uptime, global scalability, and card scheme connectivity, supporting various card programmes and integration with digital wallets.
• Enfuce has raised €68.5 million in funding rounds, showcasing its industry leadership with recognitions like Visa Fintech Fast Track and Mastercard Lighthouse Development Program participation, as well as winning prestigious awards, such as the 2019 PayTech Award for Best Payments Solution, 2022 FF Award for Mobile Payments and the 2023 FF Award for Authentic ESG. Propelled by the forward-looking vision of its Co-CEOs and Nordic ingenuity, Enfuce is set to expand globally, shaping the future of payment solutions.