Global Marketing Operations Lead

About Energy Exemplar

In an era where the world is rapidly advancing towards a cleaner future through decarbonization, stakeholders from across the entire energy value chain are having to navigate the complexities of the energy ecosystem. We seek to enable our customers to do so with confidence.

Our mission: Empowering Transformative Energy Decisions.

Founded in 1999 in Adelaide, Australia, Energy Exemplar’s award-winning PLEXOS® modeling and simulation software is trusted by innovative organizations across the globe. On one unified platform, stakeholders from across the entire energy value chain are revolutionizing the energy ecosystem and seamlessly planning for the future of energy with unprecedented clarity, speed, and innovation.

Our impact is global and is being recognized across the industry:

• Finalist for the 2024 Reuters Global Energy Transition Awards in the 'Technologies of Change' category

• Finalist for the 2024 Go:Tech Awards in the 'Most Innovative Use of Technology_’ category_

• 2022 USEA/USAID Corporate Volunteer of the Year

• 2022 Impact Award Winner for our impact on the energy industry and the current energy transition

Energy Exemplar has grown significantly over the past few years, and we are continuing to do so at around 30% year on year. We don’t just celebrate the excellence of our products but champion the quality of our people. They own their outcomes and perform to their best – every day. That’s what makes us who we are and a great place to work. Our core values ‘Customer Success_’, ‘One Global Team_’, ‘Integrity and Ownership’ and ‘Innovation Excellence’ reflect the way we work and are always at the forefront of everything we do.

About the Position

We are looking for a Marketing Operations Lead to join our Revenue Operations team and drive results within the marketing organization. The ideal candidate will be strategic, creative, and possess the technical and analytical skills to improve pipeline hygiene, visibility, and revenue growth. This role involves platform integrations, workflow optimization, automation, and system efficiency to enhance KPIs. You will collaborate with marketing, sales, and operations teams to ensure tools and processes deliver maximum ROI. By leveraging technology and data, you’ll improve the marketing funnel and enhance top-of-the-funnel efficiency for GTM teams, ultimately creating a better experience for potential customers.

**
MarTech Stack Management & Lead Operations**

• Own HubSpot marketing automation and Salesforce integration, optimizing the tech stack for lead generation, distribution, and reporting.
• Ensure data quality, compliance (e.g., GDPR), and smooth lead flow between systems, focusing on HubSpot-Salesforce integration.
• Establish efficient processes for cross-department collaboration, onboarding, and training new employees on marketing tools and lead management.
• Drive continuous learning, process improvements, and best practice adoption across the team.

Campaign & Process Optimization

• Optimize lead scoring, qualification, and routing to improve funnel efficiency and conversion rates.
• Manage workflows, automation, and scalable processes for campaigns, events, and lead nurturing.
• Provide technical support for campaigns, content, and automation, identifying and implementing improvements as needed.
• Support marketing initiatives, maintain process documentation, and proactively address issues in the tech stack.

Reporting & Insights

• Create reports to track marketing activities, campaign effectiveness, and business impact.
• Analyze marketing and sales data to derive actionable insights and optimize performance.
• Support leadership with executive reports and present key metrics to the broader team.

Candidate Requirements & Qualifications

• HubSpot administration for CRM and marketing automation.
• Lead campaign management, including attribution, lifecycle, and measurement.
• Experience in developing and optimizing email, advertising, social, and website campaigns.
• Strong analytical skills for data-driven insights and decision-making.
• Advanced Excel skills.
• Project management expertise (organizational, interpersonal, and tool-based).
• Comfortable working globally across North America, Europe, and Asia.
• 5+ years of marketing automation and operations experience.

Desired but not Required

• Experience with AI in HubSpot, or broader GTM tech stack

• HubSpot Marketing & Sales Hub Certifications

• Google Search Console and Google Analytics

• Proficiency in SFDC

• Ability to learn new marketing technologies quickly and independently

• Account Data enrichment best-practices, especially via ZoomInfo

• Data tools like, Looker, Tableau, PowerBI, etc.

Energy Exemplar is an equal opportunities employer and we value your unique identity and perspective_. We_ are fully committed to providing and fostering a workplace that reflects the diversity of society. Bring your authentic self and help us build an inclusive world together! To support you in being the best version of yourself during the application and interview process, please let us know if you have any specific requirements.

• Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience.