Senior Digital Marketing

Important Information

Location: Costa Rica or Peru

Work Mode: Remote

Job Summary

Encora is seeking a hands-on Senior Digital Marketing (15179) to develop and execute Encora's digital marketing strategy, including paid media and paid social. This role will be responsible for designing and executing a modern digital marketing function from the ground up. The ideal candidate is a self-starter who has successfully built paid media programs from scratch and brings proven expertise in executing effective B2B technology marketing campaigns. You will be responsible for the end-to-end management and execution of Encora's paid media strategy, bringing strong recommendations and expertise.

Responsibilities and Duties

• Plan, budget, and execute multichannel B2B marketing campaigns across digital, social, and traditional advertising -platforms with primary focus on US and UK markets
• Select and manage the optimal mix of channels including LinkedIn, Google Ads, programmatic display, industry publications, and other relevant B2B touchpoints
• Build and launch effective paid campaigns from concept to execution, with expertise in campaign setup, targeting, bidding strategies, and creative requirements.
• Create measurement frameworks to evaluate campaign performance, ROI, and lead quality across all channels
• Manage paid media budget allocation and optimization across channels to continuously improve performance metrics.
• Collaborate with brand, content, and regional marketing teams to ensure campaign consistency and alignment with broader marketing objectives

Qualifications and Skills

• 5+ years of experience in media planning and campaign execution.
• Direct exposure to the US market is essential.
• Hands-on experience with digital channels relevant to B2B technology buyers is highly preferred.
• Proven track record of independently building and executing B2B paid media campaigns across multiple channels.
• Hands-on experience managing LinkedIn, Google Ads, and programmatic display ads is essential. Experience with specialized B2B technology media channels, industry publications, and events is preferred.
• Ability to manage media budgets effectively across channels to maximize ROI.
• Proficient / Fluent English skills - C1.

Required Tools

• Google Ads suite (Search, Display, YouTube, Remarketing).
• Google Tag Manager (GTM).
• Conversion tracking setup (tags, pixels, analytics integrations).
• LinkedIn Ads.
• Social Media Ad Platforms (Meta, Twitter/X, Instagram, etc.).
• ABM platforms (e.g., Influ2, Propensity).
• SEMrush and/or SpyFu for competitive and SEO analysis.
• Google Data Studio / Power BI for real-time reporting.
• Strong expertise in keyword strategy and campaign optimization.

Skills

• Self-motivated with the ability and desire to build processes from scratch.
• Experience marketing cloud, data, and AI services to enterprise audiences.
• Understanding of the digital engineering and IT services competitive landscape.
• Strong analytical and problem-solving skills.
• Experience building in-house paid media capabilities for a growing company.

About Encora

Encora is a global company that offers Software and Digital Engineering solutions. Our practices include Cloud Services, Product Engineering & Application Modernization, Data & Analytics, Digital Experience & Design Services, DevSecOps, Cybersecurity, Quality Engineering, AI & LLM Engineering, among others.

At Encora, we hire professionals based solely on their skills and do not discriminate based on age, disability, religion, gender, sexual orientation, socioeconomic status, or nationality.