Growth Marketing Manager

We are seeking a commercially driven Marketing Professional to lead B2B marketing initiatives for enablesGROUP, supporting our growing consulting, outsourcing, managed services, and advisory businesses across Australia, the UK, and global markets. This role will focus on strengthening brand positioning, generating qualified inbound leads, building marketing campaigns, and supporting pipeline growth through data-driven marketing strategies.

Qualifications / Key Responsibilities:

• Develop and execute B2B marketing strategies aligned with business and revenue objectives.
• Drive inbound lead generation and demand generation across relevant channels.
• Plan and execute integrated campaigns across LinkedIn, email, SEO, paid media, and events.
• Create thought leadership content, case studies, whitepapers, and sales enablement materials.
• Manage website content, SEO, analytics, conversion optimization, and digital performance.
• Develop and manage CRM, marketing automation, lead nurturing, and campaign workflows.
• Track and report on MQLs, SQLs, pipeline contribution, conversion rates, and campaign ROI.
• Maintain consistent brand positioning and messaging across all marketing channels.
• Work closely with Business Development and leadership to align marketing activities with sales objectives.
• Analyse campaign performance and market data to identify opportunities for growth and optimization.

Qualifications:

• 5+ years of experience in B2B marketing, preferably within consulting, professional services, technology, outsourcing, or enterprise environments.
• Proven experience in lead generation, demand generation, and inbound marketing.
• Strong understanding of enterprise buyer behaviour and long sales cycles.
• Experience using CRM and marketing automation platforms such as HubSpot, Salesforce, or Zoho.
• Strong knowledge of digital marketing, SEO, email marketing, LinkedIn, and paid media.
• Experience developing B2B content, including thought leadership, case studies, and sales materials.
• Strong analytical skills with the ability to measure marketing performance, ROI, and pipeline contribution.
• Ability to translate marketing strategy into hands-on execution.
• Commercially minded, data-driven, proactive, and results-oriented.
• Experience marketing BPO, outsourcing, offshore workforce, IT services, managed services, or professional services is highly advantageous.