Marketing Manager - Growth & Customer Lifecycle

Marketing Manager – Growth & Customer Lifecycle

Location: On-site or Remote

Type: Full-Time or Contract

Reports To: Founding Team

About Us

EMURJ is an online shopping destination for luxury brands and emerging designers.

The Role

This is the first dedicated marketing leadership role at our company. You’ll be responsible for building and executing a marketing strategy that drives measurable growth, revenue, and customer lifetime value. You’ll operate across the full stack — from strategy and campaign development to hands-on channel testing and working with the team to optimize execution.

You’ll be the owner of:

• Marketing performance: growth, CAC, retention, and LTV
• Brand visibility: telling our story in a way that aligns our vision with customers
• Customer experience: guiding people from first impression to loyal customer

You won’t be alone — you’ll collaborate with the founders, creative team, and channel acquisition specialists — but you will be the marketing lead. If you like combining big-picture vision, tactical experimentation and fashion, this role was built for you.

You won’t just be “running campaigns” — you’ll be building the growth engine and shaping the customer experience. This is a rare opportunity to lead marketing at the inflection point: where product-market fit is real, brand clarity is emerging, and your strategy will define how we scale.

Responsibilities

Marketing Strategy & Ownership

• Develop and maintain a clear, actionable marketing strategy that aligns with business goals.
• Execute the strategy
• Build campaign calendars across awareness, acquisition, conversion, and retention.
• Lead cross-functional efforts with product, creative, and operations to ensure messaging and experience are aligned.

Paid Media & Growth Channels

• Define growth goals across paid channels (Meta, Google, Pinterest, TikTok, etc.).
• Collaborate with user acquisition specialists to launch and scale campaigns — you’ll own the brief, targeting strategy, creative direction, and performance review.
• Monitor CAC, ROAS, CPM, and CPA; translate findings into continuous optimization.

Lifecycle & Retention Marketing

• Design and run email/SMS flows (welcome, abandoned cart, post-purchase, etc.) and promotional campaigns.
• Analyze customer behavior and create segmentation strategies to increase LTV and repeat purchases.
• Define the customer journey and suggest lifecycle touchpoints that add value and feel brand-appropriate.

Content & Social Strategy

• Partner with creative and freelance content talent to build an organic presence across social media channels.
• Establish a social media calendar and define pillars of visual and editorial storytelling.
• Identify and collaborate with influencers and brand ambassadors to extend reach and build credibility.

Who You Are

You’ve done this before — or close to it:

• 4–7+ years experience in full-stack marketing roles, ideally at DTC or e-commerce companies.
• Experience owning campaign strategy across paid, lifecycle, social, and brand marketing.
• Comfort working with and guiding teams or agencies for paid ads or creative execution.
• You’ve worked in or around fashion, luxury, or design-forward brands (ideal but not required).

You are:

• A strategic thinker who can also execute and experiment hands-on.
• Fluent in performance marketing metrics — CAC, ROAS, LTV — and how to move them.
• Curious about the customer journey, from discovery to loyalty.
• Comfortable operating in an early-stage, fast-moving environment where things aren’t fully built yet.
• Collaborative and proactive — you work across departments and own your outcomes.
• Creative + analytical — you know how to marry storytelling and performance.