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About The Role

Employ’s Marketing team is in search of a Senior Performance Marketing Manager who is data driven, hands-on, and highly experienced in digital paid media to help accelerate the team’s revenue generation goals. This is an ideal role for someone who is looking to build and own a B2B paid media function from scratch, building and accelerating various digital platforms while also testing into new ones. This is a highly cross-functional role that will collaborate daily with our sales, sales operations, growth marketing, analytics, finance, product, and web engineering teams. The Senior Performance Marketing Manager is responsible for developing a strategic paid media approach and digital experience to achieve lead and revenue generation goals. She/he will be accountable for driving and executing paid media strategies, execution across several channels (with agency support) and continuous campaign optimization, while creating a consistent and connected experience for prospects and customers across online/offline channels.

What You’ll Be Doing

Paid Media Strategy & Execution: Design, implement and optimize paid media strategies using all known digital channels focusing on performance marketing to drive the line of business growth and deliver an innovative customer experience that tells our brand story, acquires and engages high value accounts, and meets product growth and adoption goals.
Support Omnichannel Experiences: Collaborate with the lines of business, digital experience (Web) team and other key stakeholders on driving acquisition, acceleration, and expansion through media investments, content planning and targeted digital experiences.
Guidance on Performance MarTech: Work with technical stakeholders in Web, martech, and BizApps to establish technology requirements that support paid media strategy, drive innovation and engagement, and improve overall experience.
Budget Ownership: Oversee paid media budget, optimizing spend with to maximize ROI.
Testing & Experimentation: Lead A/B testing and new channel exploration to enhance demand generation and acquisition. Consistently test, measure, and analyze performance across all channels to optimize strategy, identify patterns, trends and user behavior.
Agency Management: Team with agency partners as the primary liasion, managing paid media strategy, timely execution, rapid testing and optimization, go-to-market milestones, measurement, and reporting.
Performance Reporting: Track and report key paid media metrics (CTR, CPL, CPMQL, ROAS), collaborating with Marketing Ops to refine reporting needs. Measure, analyze, and communicate weekly paid media performance to internal stakeholders and senior leadership while thinking strategically about long-term drivers of channel platform success.
Landing Page Optimization: Work with the web team to improve conversion rates for paid traffic.
SEO & Paid Alignment: Collaborate with the Brand team to align and integrate SEO and paid keyword strategies (SEM).
Documentation: Maintain clear records of active, upcoming, and retired campaigns based on performance.
Industry & Trend Awareness: Stay updated on B2B tech buying trends, ensuring innovative and audience-driven campaigns.
Cross-Functional Collaboration: Align with marketing ops, sales, and brand teams to support demand generation and revenue goals.
Digital ABM Experimentation: Leverage 6Sense, an ABM platform, to build paid digital journeys across top, mid, and bottom funnel stages.

What You’ll Bring

7+ years of experience in integrated demand and deep hands-on paid media (paid search and social, display, syndication, and OOH)
Strong cross-functional and agency management
Strong analytical skills and ability to interpret and extract insights from multiple, complex data sources
Strong Excel skills with experience building pivot tables, multi-function formulas, and graphs preferred
Curiosity and passion for testing and experimentation. Proven ability to drive performance optimization through testing.
Strong communications skills.
Experience with adtech and martech including GTM, Google Analytics, DSPs, etc.
Superb written and oral communication skills; excellent presentation and interpersonal communication skills
Thrive in fast paced and high performance environments
You are relentlessly resourceful with a bias for action. You have a problem-solving attitude and when something needs to get done, you always find a way to make it happen.

Success Metrics

Improvements in pipeline contribution from paid media efforts
Efficiency in paid spend (e.g., lower CPMQL while maintaining MQL quality)
Growth in engagement within target and ICP accounts through ABM and intent-based marketing
Continuous optimization of paid channels, driving better ROAS and overall performance

Employ is an Equal Opportunity employer.

Employ is an EVerify employer.