What makes Employ unique is that we offer three distinct ATS platforms—JazzHR, Lever, and Jobvite to serve businesses at every stage of growth. We’re also building AI Companion tools to support recruiters throughout the hiring journey, with a focus on screening, interviewing, and sourcing.

We’re deeply committed to data security and compliance, partnering with IBM watsonx.governance to ensure end-to-end, always-on protection.

Today, more than 23,000 companies, including e.l.f. Beauty, Shutterfly, Pure Barre, and Spotify, trust Employ to help them hire smarter, faster, and more efficiently.

About The Role

As the Senior Manager of Customer Marketing, you’ll be the driving force behind high-impact experiences, campaigns, and content that engage our enterprise and mid-market customers. The role calls for a self-starter who thrives in a fast-paced environment driving customer marketing strategy across several lifecycle stages - including customer engagement, upsell/cross-sell, and win back.

You will manage a team to help bring our brand to life through customer events, lifecycle campaigns, special programs, and enablement materials that support Sales and Customer Success. In this role, you’ll lead cross-functional initiatives that amplify customer voices, build loyalty, and increase retention.

This role is ideal for a senior-level marketer who’s equal parts strategist and doer—someone who’s creative, independent, collaborative, highly organized, and passionate about crafting customer experiences that deliver real business results. This position will require expertise in writing, managing events end-to-end, deploying marketing emails, as well as digging into data to report on and optimize campaigns.

What You’ll Be Doing

Drive Strategic Lifecycle Campaigns:

Plan and execute customer-focused campaigns aligned with product launches, lifecycle milestones, and key business priorities with minimal supervision. Make strategic recommendations on programs and campaigns using segmentation, data, and other inputs, aligning with Employ’s Customer Experience organization. Manage the day-to-day B2B customer lifecycle strategy, including identifying opportunities to better engage customers and improve lifecycle performance.

Manage A Small But Mighty Team

Lead and inspire a small but mighty team, driving strategy and flawless execution across customer engagement, advocacy, and lifecycle initiatives. You’ll be both a hands-on marketer and a thoughtful mentor, fostering growth, collaboration, and impact at every stage.

Collaborate On Customer Events & Experiences

Own the promotion and execution of high-impact events with our events team such as executive dinners, webinars, roundtables, and industry roadshows.

Manage Exclusive Customer Programs

Develop and lead limited-access initiatives like beta groups, customer councils (CAB), and spotlights that deepen connection and drive advocacy.

Create Sales & CS Enablement Assets

Build compelling, on-brand content—presentations, one-pagers, customer references—to support internal teams and showcase customer success.

Collaborate Cross-Functionally

Partner closely with Lifecycle, Advocacy, Product Marketing, Events, and Customer Success to align programs with GTM efforts and company objectives.

Support Advocacy Efforts

Collaborate with Advocacy and Lifecycle teams to source and activate champions, and personalize customer outreach and experiences.

Measure, Report, And Optimize

Manage regular reporting and deliver performance metrics, such as open, click, and conversion data. Conduct data-driven campaign analytics, continually finding opportunities to AB test and improve lifecycle email performance. Analyze program impact across key metrics (NRR, CSAT, event engagement, etc.) and continuously iterate for improvement.

What You’ll Bring

7+ years of experience in customer marketing, programs, or field marketing in a B2B SaaS or HR Tech environment
Proven success building and executing customer campaigns, events, and advocacy initiatives
Proven success designing marketing campaigns specifically to support retention
Deep understanding of the customer journey and lifecycle-based engagement strategies
Ability to work independently to create strategic recommendations for programs and initiatives using data and segmentation, owning both the execution and strategy of those initiatives, aligning closely with Employ’s Customer Experience leadership
Excellent communication and storytelling skills with experience creating high-quality customer-facing content
Strong project management and cross-functional collaboration skills
Familiarity with tools like Salesforce, Marketo, Gainsight, Sendoso, and project management platforms
Data-driven mindset with a bias toward action, testing, and iteration

Employ is an Equal Opportunity employer.

Employ is an EVerify employer.