At Employ, we put people before products. We bring together the best talent with the best companies, creating opportunities for people and businesses. We help over 22,000 customers of all sizes overcome their greatest hiring challenges with our trusted recruiting solutions JazzHR, Lever, Jobvite, and NXTThing RPO.

We live our values of being people-first, customer-obsessed, accountable, and innovative. We guide our decisions by what’s best for our employees & customers. We relentlessly focus on serving the needs of our customers. We own the outcome, and work as a team towards a shared mission. We drive change as we continually learn and grow.

Join us in shaping the future of recruiting.

The Employ marketing team is seeking an experienced Partner Marketing Manager to lead and execute partner marketing initiatives that drive pipeline and revenue growth. In this role, you will own partner activation and engagement for the organization. This includes the creation and management of partner enablement assets, overseeing partner marketplace strategies, and collaborating across marketing and partner teams to deliver impactful touch points across the partner lifecycle.

The ideal candidate has at least 4 years of experience in B2B SaaS partner marketing, is proficient proficiency in tools like Marketo, Salesforce (SFDC), and Asana, and has a proven track record of driving measurable outcomes through strategic partner collaboration. This role reports into the VP of SMB Demand Generation and Partner Marketing and will primarily support our SMB segment.

What You Will Do

Partner Activation and Engagement:

Create and manage recurring touch points across the partner lifecycle, including onboarding, ongoing engagement, and operational updates
Monitor, analyze, and report on partner performance metrics to continuously optimize efforts and deliver ROI.

Enablement Asset Strategy & Development

In partnership with product marketing and sales enablement, lead the creation, optimization, and maintenance of partner enablement assets; such as resource centers, playbooks, and presentations to empower partners and support sales efforts.
Ensure all materials are aligned with partner and organizational priorities and are designed to drive engagement and success.

Partner Marketplace Leadership

Own the company’s presence on internal and external partner marketplaces, managing listings, positioning, and campaigns to maximize visibility and performance.
Collaborate with partners to identify and implement new opportunities for growth within marketplaces.
Ensure attribution tracking is accurate across third party marketplace listings

Revenue & Growth Focus

Support reseller program to drive recurring revenue for the organization by educating partner sales reps and working closely with product marketing
Drive referrals and pipeline through Employ’s channel partner program

Cross-Functional Collaboration

Own the partner marketing calendar for the organization
Partner with demand generation, content, and product marketing teams to integrate partner marketing strategies into broader marketing plans.

Performance Metrics

Partner referred leads (MQLs)
Partner referred and influenced pipeline
Marketplace engagement metrics
Partner activation metrics

What You Will Bring

4+ years of experience in partner marketing, channel marketing, or a similar role within a B2B organization.
SaaS experience preferred; experience in HR Tech a plus
Demonstrated success in managing co-marketing campaigns, developing enablement materials, and driving measurable outcomes with partners.
Proven experience driving pipeline

Technical Skills

Advanced proficiency in Marketo and Salesforce (SFDC) for campaign execution, lead management, and performance reporting.
Skilled in project management tools such as Asana to ensure seamless coordination and execution of marketing activities.

Soft Skills

Strong strategic thinking and analytical capabilities, with the ability to translate insights into actionable marketing strategies.
Excellent communication and interpersonal skills to foster collaboration with internal teams and external partners.
Self-motivated and adaptable, with a focus on delivering results in a fast-paced environment.

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