Director of Customer Relationship Marketing

['

Ready to grow your career? Empire Today is seeking a Director of Customer Relationship Marketing (CRM) to join our dynamic and exciting Marketing team. This role will own the strategy, execution, and performance of our outbound CRM communications and play a key role in enhancing the customer journey.

We Offer:

• Health benefits.
• 401K plan with premium 4% company match.
• Paid time off and holiday pay.
• Wellness program.
• Professional development & career advancement opportunities.
• Lots of perks.

Responsibilities:

• Own the CRM strategy across email, SMS, and direct mail.
• Design/execute lifecycle marketing programs with the goal of driving engagement and customer retention.
• Develop audience segmentation/targeting strategies to personalize messages and offers across channels.
• Oversee all aspects of campaign execution from planning to tracking.
• Build a robust learn-and-test roadmap using key customer data/insights.
• Work closely with marketing and customer service to align CRM with overall business goals.
• Ensure CRM tools and vendors are delivering at full potential.
• Maintain legal/regulatory compliance guidelines for marketing communications (CAN-SPAM, TCPA, etc.).

Qualifications:

• Bachelor’s degree in marketing, business, communications, or related field.
• 6+ years’ experience in CRM or lifecycle marketing, with a proven track record across email, SMS, and direct mail.
• Hands-on experience with CRM platforms such as Marketo, SendGrid, Salesforce Marketing Cloud, Klaviyo, or others.
• Strong understanding of data segmentation, dynamic content, and personalized messaging.
• Analytical mindset with experience in A/B testing, reporting, and campaign optimization.
• Exceptional project management and cross-functional collaboration skills.
• Detail-oriented with strong copywriting or creative review skills a plus.
• Experience in retail, ecommerce, or home service businesses is preferred.

Salary Range

$135k to $160k plus bonus

Why You’ll Love Empire

• We empower our employees to strive for their unique goals. Within such an inclusive company with unlimited growth opportunities, how far you go is up to you.
• We take care of our people. We start investing in you from day one. The perks and benefits we offer help you live well, both at work and at home.
• We have an unmatched company culture. We’ve won multiple awards for employee and customer satisfaction, and we believe it all comes down to our culture of teamwork, creativity, and growth.
• We’re one of the nation’s most recognizable brands. You’ll enjoy the stability that comes with a national company and a sense of pride when you’re a part of our team.
• Visit https://www.empiretoday.com/careers to learn more.

Empire Today is an equal opportunity employer. We believe passionately that employing a diverse workforce is central to our success. Base pay is one part of our total rewards package. Starting pay may vary based on a number of factors, including but not limited to position offered, location, and the individuals’ knowledge, skills and ability. By Submitting your resume and application information, you authorize Empire Today to transmit and store your information in the Empire Today group companies\' world-wide recruitment database, and to circulate that information as necessary for the purpose of evaluating your qualifications for this or other job vacancies. By pressing apply and providing your telephone number and email address, you authorize Empire Today to contact you by email or telephone at the wireless or landline phone number provided using automated phone technology and/or text messaging. Message and data charges may apply. You may revoke consent at any time.

']

About The Role:

['']

Responsibilities:

['']

Qualifications:

['']