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emPath Lab
emPath Lab

Product Marketing Manager

Location

Remote restrictions apply
See all remote locations

Salary Estimate

N/AIconOpenNewWindows

Seniority

Manager

Tech stacks

Marketing strategies
AI
Product marketing
+20

Visa

U.S. visa required

Permanent role
3 days ago
Apply now

Product Marketing Manager | AI-Powered Legal Technology

Location: US (Remote)

Industry: Artificial Intelligence | Legal Technology | B2B SaaS | Legal Operations Automation

Compensation: Competitive compensation + equity

About the Opportunity

We've partnered with a fast-growing AI company that is transforming how US plaintiff law firms manage their day-to-day operational work.

The company is building AI agents that handle the operational work behind legal cases, helping law firms respond to clients, manage follow-ups, retrieve medical records and coordinate case-related workflows.

Rather than requiring law firms to replace their existing software, the AI agents work within the case management systems firms already use, helping automate repetitive operational tasks while allowing legal professionals to spend more time with their clients.

As the company continues to grow, there is an opportunity to build a stronger product marketing function around the customer stories, product capabilities and use cases the business has already developed.

We're looking for a hands-on Product Marketing Manager to help shape the company's market narrative, build customer-facing content and strengthen how the business communicates its value to prospective customers.

What You'll Be Doing

  • Turn customer experiences into compelling case studies, testimonials and customer stories.
  • Develop and maintain clear product messaging and positioning across different audiences.
  • Translate complex AI capabilities into simple, commercially relevant customer benefits.
  • Create sales collateral including presentations, one-pagers, product materials and campaign content.
  • Partner with the sales team to develop messaging and materials that support customer conversations.
  • Work closely with customers to understand their challenges, experiences and outcomes.
  • Support product launches, newsletters, campaigns, events and demand-generation initiatives.
  • Develop content and narratives that help prospective customers understand the product before their first sales conversation.
  • Collaborate with founders, product, engineering and sales teams to gather insights and turn them into market-facing content.
  • Identify opportunities to improve how the company communicates its products, use cases and differentiation.
  • Help establish a consistent product marketing approach as the company scales.

What We're Looking For

  • Experience in Product Marketing, B2B SaaS Marketing, Content Marketing or a closely related marketing role.
  • Experience working with technical products, SaaS platforms or AI products is strongly preferred.
  • Proven ability to develop product messaging, customer stories and customer-facing content.
  • Strong writing and storytelling skills, with the ability to make complex products easy to understand.
  • Experience working closely with sales teams to develop useful collateral and commercial content.
  • Ability to conduct customer interviews and translate customer feedback into compelling narratives.
  • Experience contributing to product launches, campaigns, newsletters, events or demand-generation initiatives.
  • Strong commercial awareness and understanding of how marketing supports sales and demand generation.
  • Excellent written and verbal communication skills.
  • Genuine curiosity about AI and emerging technology.
  • An entrepreneurial mindset and enthusiasm for working in a fast-growing, founder-led business.
  • High level of ownership and comfort working independently in an early-stage environment.

You don't need to come from a legal technology background. We're particularly interested in marketers who can understand complex products, ask the right questions and translate technical capabilities into clear customer value.

Why Consider This Opportunity?

  • Build product marketing from the ground up

Help establish the product marketing function at an early-stage AI company where the messaging, content strategy and commercial narrative are still being shaped.

  • Work directly with the founders

Collaborate closely with the founding team and gain direct exposure to the company's customers, product decisions and commercial strategy.

  • Turn real customer experiences into compelling stories

Work with existing customers and real-world use cases to create credible case studies, testimonials and product narratives.

  • Shape the company's market narrative

Play an influential role in defining how the company positions its products, communicates its differentiation and explains the value of AI to legal professionals.

  • Significant ownership and growth potential

Join at an exciting stage of expansion, with the opportunity to help establish the foundations of a growing marketing function.

  • Work at the intersection of AI and legal technology

Help communicate the value of AI agents that are changing how law firms manage operational workflows and serve their clients.

Interested?

If you've built compelling product narratives, enjoy turning complex technology into clear customer stories, and are excited about the opportunity to shape product marketing at a fast-growing AI company, we'd love to hear from you.

About emPath Lab

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