Empact Technologies is a fast-growing AI-native compliance and risk management platform serving the energy and infrastructure sectors. We help clean energy developers and infrastructure builders unlock billions in IRA tax credits and other federal/state incentives by automating complex labor compliance workflows like prevailing wage, apprenticeship tracking, and Davis-Bacon reporting.

Empact is expanding beyond clean energy into broader infrastructure risk and compliance markets, including data center development, public works, and supply chain risk management. We are on a hyper-growth trajectory with ambitious goals: growing from startup to $12M+ in 2025, $25M+ in 2026, and positioning for a $100M+ acquisition or recap within the next few years.

The Role

We are seeking a Director of Marketing to further strengthen Empact’s leadership position in the clean energy market. Reporting to the VP of Strategy and Partnerships and working closely with the Sales, Compliance, and Engineering teams, the Director will take ownership of outcomes and performance targets, organize the resources needed to attain them, and work cross-functionally to execute programs and initiatives. The ideal candidate will be a strategic thinker with hands-on execution experience and a proven track record of scaling marketing operations in the technology sector. This will be our first full-time marketing hire, and candidates should expect to take on responsibilities and work with limited oversight and direction.

The company is distributed so the candidate can be based anywhere in the US. Some travel (10-20% of time) to conferences, customer meetings, and internal meetings should be expected.

Key Responsibilites:

Demand Generation

Own the generation of marketing-qualified leads through marketing campaigns and initiatives. Define, prioritize, invest, and own responsibility for channels; examples may include:
Inbound: website, SEO, advertising, webinars
Outbound: event sponsorships / participation, email campaigns
Lead the implementation of an account-based marketing approach, including prioritization, discovery / mapping, targeting, and tracking
Define and maintain Empact’s ideal customer profiles and buyer profiles

Positioning / Branding

Maintain Empact’s knowledge of needs in the market (e.g., regulatory requirements) and among our customers
Build Empact’s brand through publications and communications, including case studies, white papers / thought leadership, conference presentations, and earned media
Oversee brand guidelines and maintain brand integrity across all marketing materials; ensure consistent brand experience across all customer touchpoints and marketing channels

Product Marketing

Gather and leverage market research and competitive analysis
Gather requirements from customers and partners, and convey them to the product team
Articulate the benefits of new features for different account and buyer types
Build analytics tools / dashboards to provide actionable insights

What We’re Looking For

Requirements:

8+ years of increasing responsibility with a minimum of 5 years as a director or manager of Marketing, Growth, Demand Generation, or the equivalent
Experience in the clean energy or infrastructure sector (e.g., with developers, utilities, or independent power producers) and / or with project finance (e.g., with law firms, accountancies, brokers, banks)
Experience generating high-quality leads from large multi-buyer enterprise accounts
Experience running account-based marketing strategies
Experience with online marketing campaigns
Experience marketing and selling SaaS and software-enabled services
Demonstrated success scoping, resourcing, and leading inbound and outbound marketing campaigns
Analytical – data-driven, inquisitive, willing and able to challenge the status quo
Excellent written, verbal, and visual communication skills
Excellent leadership skills – able to influence without authority, plan and coordinate across functions, and cultivate successful teams
Strategic mindset – hypothesis-driven, iterative, action-oriented
Ability to own outcomes, prioritize, and leverage resources effectively, requiring minimal direction

Preferred Qualifications:

Experience with Hubspot and other marketing technology platforms
Experience with Wordpress or other website management tools
Prior technology start-up experience
Experience recruiting and managing marketing firms / contractors

Why Join Empact

High-growth trajectory
Remote-first culture: 100% remote team with periodic in-person offsites for collaboration and strategy.
Competitive compensation, equity participation (for some positions), and full benefits including:
Medical, dental, and vision insurance
401(k)
PTO
Remote work stipend

Salary

150-175K, Plus Bonus & Equity