Marketing Director/Retention & Lifecycle

I’m helping Blossom find a top candidate to join their team full-time for the role of Marketing Director/Retention & Lifecycle.

You'll drive retention strategies that maximize revenue for DTC brands through strategic leadership.

Compensation:

USD 2.5K - 4K/month.

+ Bonuses (up to 20% of base compensation)

Location:

Remote (anywhere).

Mission of Blossom:

"Create multichannel strategies-Email, SMS, Direct Mail, and Push—to keep your customers engaged and loyal."

What makes you a strong candidate:

• You are expert in retention marketing, Lifecycle management, Email marketing, and Klaviyo.
• English - Fully fluent.

Responsibilities and more:

We're Hiring: Director of Marketing (Email/SMS for DTC Brands).

📍 Remote | Full-Time | Performance-obsessed.

We’re looking for a battle-tested Director of Marketing to join our retention marketing agency and take full ownership of client results across email & SMS. This isn’t a junior gig. We want someone who has either:

Scaled marketing programs at a 7–9 figure e-commerce brand, or led strategy and execution inside an agency working with DTC brands.

Your mission:

You'll work hand-in-hand with the founders of the agency, and you’ll own every outcome related to retention, campaign strategy, and email/SMS revenue for our clients.

Your responsibilities:

• Own strategy for each client, directly tied to their business goals.
• Audit Klaviyo accounts, diagnose underperformance, and guide optimizations.
• Lead and manage the creative execution team (copy, design, flows).
• Track KPIs and push initiatives forward with urgency.
• Sit in on onboarding + strategy calls, then execute.
• Hold yourself (and our team) accountable to results, not effort.

What you bring:

• Deep expertise in Klaviyo + lifecycle marketing.
• Direct-to-consumer (DTC) experience is non-negotiable.
• You’ve worked in fast-paced agencies or managed multiple DTC brands.
• You think in outcomes and act with ownership.
• You’re comfortable leading strategy and executing when needed.

Why this role matters:

• We’ve built the agency.
• We manage several brands.
• The team (copywriters, designers, account managers, email engineers) is ready.
• You’re the strategic driver who ensures we hit revenue targets, retention goals, and marketing excellence for every client.