Video Director AI + Marketing · Content Function · Video Production

I’m helping Orange Antelopes find a top candidate to join their team full-time for the role of Video Director AI + Marketing · Content Function · Video Production.

You'll redefine luxury visual storytelling, integrating AI to craft global cinematic experiences.

Compensation:

Provide your expected compensation while applying

Location:

Remote (anywhere)

Mission of Orange Antelopes:

"Orange Antelopes is all about helping organizations leverage flexibility, speed, innovation and creativity through collective knowledge in the talent space. Our Talent Management solutions will help you in managing the art and science of talent."

What makes you a strong candidate:

• You have +7 years experience in Video production.
• You are proficient in Visual communications, Project management, Paid media, Media activation, Marketing automation, Lighting.
• English - Conversational
• Arabic - Fully fluent

Responsibilities and more:

Creative Direction & Video Production:

- Lead the end-to-end production of all video content for Client’s Global, including property showcase films, brand campaigns, investor presentations, virtual tours, testimonials, and event coverage.

- Translate scripts and creative briefs (developed by the Copy / Script Supervisor) into detailed shot lists, storyboards, and production plans.

- Direct shoots on-location and in-studio across the UAE and international markets, managing crew, talent, and logistics to deliver on time and on budget.

- Set and uphold the visual and cinematic standards for all Client’s Global video output, ensuring consistency with the group's luxury positioning.

- Oversee color grading, sound design, motion graphics, and post-production workflows to deliver broadcast-quality final assets.

AI-Augmented Production:

- Integrate AI-powered production tools into the video production workflow to accelerate content ideation, pre-visualization, and asset creation.

- Supervise AI Interns in the use of AI scouting and story-development tools, ensuring generated concepts meet the creative brief before entering production.

- Collaborate with Agent Operators on AI-generated video content pipelines, reviewing output for production quality, brand alignment, and editorial accuracy prior to publication.

- Champion innovative production formats such as AI-enhanced virtual tours, generative visual effects, and synthetic media where appropriate and ethically sound.

- Evaluate and recommend new AI production tools that could improve quality, speed, or cost-efficiency of the video function.

Content Strategy & Channel Optimization:

- Work closely with the Social Channels Management team to produce platform-native video formats (Reels, Shorts, Stories, long-form) optimized for each channel's algorithm and audience.

- Partner with the Media Activation / Paid Media team to develop video creatives tailored to paid social, programmatic, and display campaigns across all markets.

- Advise the Lead Generation & Management team on video content formats that drive enquiry and pipeline conversion, including property walk-throughs, lifestyle films, and testimonial content.

- Maintain a content calendar for all video deliverables, aligned with campaign schedules, development launches, and seasonal marketing priorities.

Production Operations & Standards:

- Manage and develop the Video Production team, including freelance crew, directors of photography, editors, and motion graphics artists.

- Establish and maintain production SOPs covering pre-production, shoot, post-production, asset delivery, and archiving.

- Own the video asset library, ensuring all content is properly cataloged, versioned, and accessible to relevant stakeholders.

- Manage production budgets responsibly, sourcing equipment, crew, and locations to maximize production value within agreed spend.

- Ensure all productions comply with local filming regulations.

Stakeholder Collaboration & Creative Leadership:

- Present creative concepts, storyboards, and rough cuts to the Head of Content and senior stakeholders, incorporating feedback constructively.

- Actively contribute to content strategy discussions, bringing a visual and cinematic perspective to campaign planning.

- Mentor junior members of the production team and AI Interns, fostering a culture of creative ambition, technical excellence, and continuous learning.

- Brief and manage external production companies, post-production houses, and drone operators when in-house capacity is exceeded.

Person Specification:

Essential Qualifications & Experience:

- Bachelor's degree in Film Production, Media Studies, Visual Communications, or a related discipline; equivalent professional experience will be considered.

- 7+ years of professional video production experience, with at least 3 years in a directing or creative lead role.

- A compelling portfolio demonstrating high-production-value video work — luxury real estate, hospitality, architecture, or equivalent premium brand sectors strongly preferred.

- Proven experience directing on-location shoots across multiple geographies, ideally including MENA and European markets.

- Deep proficiency in industry-standard post-production software: Adobe Premiere Pro, DaVinci Resolve, After Effects, and associated audio tools.

- Demonstrated experience integrating AI or emerging production technologies into a professional creative workflow.

Skills & Competencies:

- Exceptional visual storytelling ability — a strong directorial eye for composition, lighting, pacing, and narrative arc.

- Confident creative leader who can direct talent (on-camera and voice-over) and crew with clarity and authority on set.

- Strong project management skills: able to run multiple productions simultaneously while meeting deadlines and budget targets.

- Excellent communicator — able to translate complex creative concepts into clear briefs for crew, editors, and non-creative stakeholders.

- Commercial awareness: understands how video content drives brand perception, audience engagement, and sales enquiries.

- A forward-thinking, AI-forward mindset — excited by the potential of generative and AI-assisted production tools.

- Culturally sensitive and adaptable, with the ability to tailor production approach and visual style to the Kingdom of Saudi Arabia.

- Arabic language proficiency or prior experience working in the MENA region.

Desirable:

- Experience in luxury real estate marketing or property development, with an understanding of project launches and investor communications.

- Proficiency in drone operation or experience briefing and managing drone crews.

- Knowledge of 3D visualization, CGI integration, or architectural rendering workflows.

- Familiarity with virtual tour platforms and 360° video production.

Your potential leader(s):

• Yumna Khan - Recruiter consultant at Orange Antelopes