Product Marketing Manager

I’m helping Berlitz Colombia find a top candidate to join their team full-time for the role of Product Marketing Manager.

You'll shape global product narratives, driving educational impact through strategic market positioning.

Compensation:

Hidden

Location:

Remote: Colombia

Mission of Berlitz Colombia:

"Empower people to achieve their goals through language learning and cultural training."

What makes you a strong candidate:

• You have +5 years experience in Stakeholder management, Product strategy, Product marketing, Market analysis, Go-to-market strategy (GTM strategy).
• You are proficient in Tableau, Microsoft Power BI, Google Analytics.
• Spanish - Fully fluent
• English - Fully fluent

Responsibilities and more:

The Product Marketing Manager connects product strategy with market needs to ensure effective positioning, differentiation, and global adoption of products and features. This role leads go-to-market efforts, defines value propositions, and ensures customer insights inform product decisions. It works cross-functionally with Product, Marketing, Sales, and Operations to drive consistent product narratives and support global growth.

Key Responsibilities

• Define product positioning, messaging, and differentiation aligned to global market needs.

• Lead go-to-market planning for new features and product releases.

• Translate technical capabilities into clear, compelling value propositions.

• Align marketing campaigns with product strategy and learner impact.

• Conduct competitive and market analysis to inform product evolution.

• Support acquisition and retention strategies using product and user data.

• Develop enablement materials for Marketing, Sales, and regional teams.

• Monitor post-launch adoption to refine messaging and positioning.

Qualifications & Experience

• 5+ years in product marketing, product strategy, or go-to-market roles (SaaS/EdTech preferred).

• Strong understanding of product lifecycle and cross-functional collaboration.

• Experience using data and user insights to shape product messaging and strategy.

• Proven success in global launch planning and execution.

• Ability to simplify technical or pedagogical concepts into market-ready messaging.

• Strong stakeholder management and communication skills.

• Analytical mindset; experience with PowerBI, Tableau, GA, or similar tools.

• Advanced English communication skills (C1).

• Bachelor’s in Business, Marketing, or Product Management; postgraduate studies a plus.

• Passion for language learning and educational impact.