Lead Digital Marketing Specialist

About Us

Embrace Software, headquartered in Tampa, USA, is one of the fastest-growing software acquirers in the world. We focus on building niche software businesses that deliver mission-critical solutions across industries (Industrial, Healthcare, Fintech and Edtech).

Why Join Embrace

• Rapid Growth: Our team has expanded to over 300 members in just 4 years — and we’re proud to be recognized on the Inc. 5000 list of America’s fastest-growing private companies.
• Financial Strength: We’ve secured $130M in capital.
• Acquisitions: With 15 successful acquisitions to date, we’re operating in hyper-scale mode.
• Fortune 500 Impact: We serve 16% of Fortune 500 companies.
• Proven Leadership: Our CEO/Founder has a track record of creating over $2B in value through his ventures (prior ventures include being a founding member and Chief Strategist at Valsoft, as well as an early lead investor and Board member at VitalHub (TSX: VHI))

Join us as we lay the groundwork for exponential growth over the next 5 years. If you thrive in a fast-paced environment and share our vision, we’d love to have you on board!

Job Description

This is a remote position.

We are seeking a Senior Digital Marketing Specialist to lead strategic marketing initiatives and SEO growth programs across Embrace’s portfolio of Industrial SaaS companies. This role combines strategic planning with hands-on execution, ensuring that marketing investments drive measurable results in demand generation, brand visibility, and customer acquisition.

The ideal candidate will be a strategic thinker with execution muscle — someone who can design group-wide playbooks, while also optimizing SEO and digital channels to deliver performance improvements. A strong collaborator who can effectively translate business goals into a comprehensive marketing plan.

Key Responsibilities:

Strategic Planning & Marketing Initiatives

• Partner portfolio company presidents & Sales team executives to define marketing priorities and create go-to-market strategies aligned with growth goals.
• Build and implement group-wide marketing playbooks — covering brand guidelines, campaign templates, messaging frameworks, and performance dashboards.
• Oversee consistent brand messaging across digital assets (websites, campaigns, collateral, and social channels).
• Build brand engagement across LinkedIn, Facebook, industry forums, and digital communities.
• Partner with creative and content teams to elevate brand storytelling through thought leadership, case studies, and success stories.
• Design and execute multi-channel lead generation campaigns that nurture prospects through the customer journey (awareness → engagement → conversion).
• Collaborate with sales and CRM teams to align marketing-qualified lead (MQL) definitions and improve pipeline attribution.
• Analyze market trends, competitor positioning, and customer insights to inform portfolio-wide marketing strategies

SEO & Digital Marketing Execution

• Lead SEO strategy and execution: keyword research, site audits, content optimization, backlink strategy, and technical SEO improvements.
• Manage and optimize campaigns across LinkedIn, Google Ads, and other relevant platforms
• Lead email marketing campaigns (segmentation, automation, A/B testing, performance tracking).
• Oversee website content, landing pages, and analytics to improve conversion rates.
• Drive SEO strategy (on-page, off-page, keyword research, content optimization) to increase organic visibility and traffic
• Build SEO playbooks to scale best practices across multiple companies.
• Collaborate with product/engineering teams to ensure websites are optimized for search performance.
• Monitor performance metrics (rankings, traffic, conversions) and report progress to leadership.

Social Media Management

• Create and manage engaging content calendars for portfolio brands across LinkedIn, Facebook, Twitter, and industry forums.
• Monitor engagement, track ROI, and recommend optimizations for each channel.

Performance Analysis & Reporting:

• Use tools like Google Analytics, HubSpot, SEMrush, Zoho Campaigns, or Salesforce Marketing Cloud to track campaign performance.
• Provide regular reports on KPIs (traffic, leads, CTR, conversions, ROI)
• Prepare and present regular performance reports to senior management, providing actionable insights and strategic recommendations
• Use data to continuously optimize the marketing strategy and prove the value of marketing activities.

Collaboration & Enablement

• Work closely with sales operations, creative, and content teams to ensure consistent execution
• Train and support marketing resources within portfolio companies to adopt and scale marketing & Sales initiatives.
• Communicate the marketing strategy and progress to all key stakeholders in a clear and compelling manner.

Requirements

• 7–10 years of experience in B2B SaaS Digital marketing with Multi-Channel exposure (preferably in Industrial/Manufacturing /Fintech ).
• Strong expertise in SEO, SEM, Google Ads, LinkedIn campaigns, and email automation platforms..
• Strong SEO background — hands-on experience with audits, keyword research, optimization, and tools like SEMrush, Ahrefs, Moz, Google Analytics, and GSC.
• Track record of driving measurable growth in leads, traffic, and brand visibility.
• Excellent content development, copywriting, and storytelling skills.
• Strong analytical ability with experience using Google Analytics, HubSpot, Zoho, Salesforce, or similar platforms.
• Ability to manage multiple portfolios/projects simultaneously.
• Excellent communication and stakeholder management skills.
• Bachelor’s degree in Marketing, Business, or a related field.

Benefits

• Competitive salary commensurate with experience.
• Opportunities for career advancement and professional development.
• ​Experience collaborating with a diverse, global team within a remote work setting.