Marketing Manager

Drive Growth for Global Wellness from the Comfort of Home

Since 1996, iHerb has grown into a $100B+ industry disruptor in health and wellness e-commerce. With a reach across 180+ countries, no third-party sellers, and over 3,000 team members globally, iHerb stands out for quality control and customer trust. Known for innovation, scale, and values, they offer a rare chance to lead international marketing without relocating. At iHerb, a global career meets purpose, an international opportunity meets performance, and you’re empowered to make your mark.

Job Description

As the Marketing Manager – Growth Marketing for European Markets, you will take full ownership of performance marketing initiatives across paid search, shopping, social, display, and video. You’ll manage budgets, optimize creative and campaign performance, and deliver actionable insights to global leaders. This strategic, data-driven role focuses on driving growth, customer acquisition, and app usage for one of the world’s leading e-commerce platforms.

Job Overview

Employment type: Full-Time

Shift: Night Shift (Mon – Fri, 11:00 PM to 08:00 AM, weekends off)

Work setup: Permanent Work From Home

Exciting Perks Await!

• Day 1 HMO coverage with free dependent
• Competitive Salary Package
• Fully customized Emapta laptop with peripherals
• Night differential pay to maximize your earnings
• Permanent WFH arrangement
• Fixed weekends off
• Unlimited upskilling through Emapta Academy courses (Want to know more? Visit https://bit.ly/EmaptaTrainingCalendar)
• Free 24/7 access to our office gyms (Ortigas and Makati) with a free physical fitness trainer!
• Exclusive Emapta Lifestyle perks (hotel and restaurant discounts, and more!)
• Unlimited opportunities for employee referral incentives across the organization
• Standard government and Emapta benefits
• Total of 20 annual leaves to be used on your own discretion (including 5 credits convertible to cash)
• Fun engagement activities for employees
• Mentorship and exposure to global leaders and teams
• Career growth opportunities
• Diverse and supportive work environment

The Qualifications We Seek

Experience Requirements:

• At least 4–5 years of experience in paid media (search, social, display, and video)
• Background in B2C e-commerce or agency-side marketing for mid-to-large-scale campaigns
• Demonstrated ability to manage end-to-end campaigns, from planning to post-campaign analysis
• Experience with platforms such as Google Search and Shopping, Facebook Ads, Display Networks, and YouTube advertising

Knowledge, Skills, and Abilities:

• Strong understanding of performance marketing strategies, processes, and execution
• Deep knowledge of how digital channels connect to broader business objectives
• Proven ability to execute innovative, data-driven marketing campaigns at both strategic and tactical levels
• Expertise in paid search, social, and display marketing—including bidding strategies, optimization techniques, and platform-specific ad units
• Proficient with Facebook Ads Manager, Twitter Ads Dashboard, Google Ads, and other media buying platforms
• Solid grasp of key marketing metrics like CPA, ROAS, LTV, and churn
• Ability to thrive in a fast-paced, results-oriented environment
• Excellent verbal and written communication skills
• Professional, tactful, and collaborative in cross-functional and external partnerships
• Effective in oral communication and working across internal teams

Tools and Platform Proficiency:

• G-Suite and/or Microsoft Office Suite
• Experience with Google Ads, Facebook, and related ad platforms
• Familiarity with paid search management tools, product feed systems, and tag management solutions
• Knowledge of Asana or similar project/task management platforms is a plus
• Intermediate to advanced knowledge of analytics platforms, particularly Google Analytics
• Experience with mobile attribution tools like AppsFlyer or Adjust is a plus
• Advanced Excel skills, including pivot tables and complex formulas

Your Daily Tasks

• Drive performance marketing strategies across paid search, shopping, social, display, and video—from concept to execution, optimization, and post-campaign analysis
• Develop strategies to boost eCommerce app user acquisition through paid media and app store optimization (ASO)
• Collaborate with regional leads and specialists to scale paid media programs and explore new platforms and testing opportunities
• Plan and manage large-scale campaigns across platforms (e.g., Google, Bing, Facebook, Instagram, Twitter, YouTube, Snapchat, Apple Search Ads, TikTok) using native tools
• Partner with business insights, product, and engineering teams to improve tracking and develop actionable campaign reporting (daily, weekly, monthly)
• Optimize campaign performance through copy testing, keyword analysis, bid adjustments, budget allocation, A/B testing, creative optimization, and product feed enhancements
• Support product feed marketing efforts on platforms like Google Shopping, Facebook DPA, and comparison shopping engines
• Collaborate with cross-functional internal and external stakeholders to ensure smooth campaign execution
• Work with creative teams to develop high-impact ad assets
• Align paid strategies with organic content through coordination with earned and influencer media teams
• Ensure CPA goals are achieved while scaling customer acquisition
• Act as the primary liaison for external vendors and agency partners
• Maintain up-to-date certifications (e.g., Google AdWords Certified Professional)

Welcome to Emapta Philippines!

Join a team that values camaraderie, excellence, and growth. Recognized as one of the Top 20 Dream Companies of Filipinos in 2024, Emapta stands proudly alongside industry giants, offering stability and exciting career opportunities. Work with global clients across industries, backed by a strong foundation and a collaborative culture.

Apply now and be part of the #EmaptaEra!