Lifecyle Marketing Specialist

Deliver High-Impact Lifecycle Campaigns Using Data and Automation

Drive lifecycle marketing that directly impacts user activation, retention, and revenue performance. This Lifecycle Marketing Specialist role is built for specialists who fully own end-to-end lifecycle strategy-from segmentation to execution and optimization-across multi-channel campaigns. You will work in a data-driven environment where behavioral insights shape every customer interaction. This is a long-term global opportunity designed for high-performing marketers who deliver measurable growth through lifecycle excellence. Expect full ownership, strategic influence, and exposure to advanced retention frameworks.

Job Overview

Employment type: Full time

Shift: Night Shift, Weekends Off

Salary: PHP 90,000 to PHP 120,000

Work setup: Permanent Work From Home

Exciting Perks Await!

• Competitive Salary Package
• Night differential pay to maximize your earnings
• HMO coverage with free dependent upon regularization
• Permanent WFH arrangement
• Fixed weekends off
• Salary Advance Program through our banking partner (Eligibility and approval subject to bank assessment. Available to account holders with minimum of 6 months company tenure.)
• Unlimited upskilling through Emapta Academy courses (Want to know more? Visit: https://emapta.com/training-calendar/)
• Free 24/7 access to our office gyms (Ortigas and Makati)
• Exclusive Emapta Lifestyle perks (hotel and restaurant discounts, and more!)
• Unlimited opportunities for employee referral incentives across the organization
• Standard government and Emapta benefits
• Total of 20 annual leaves to be used on your own discretion
• Fun engagement activities for employees
• Mentorship and exposure to global leaders and teams
• Career growth opportunities
• Diverse and supportive work environment

The Qualifications We Seek

• 3-5+ years of lifecycle marketing experience with end-to-end campaign ownership
• Proven experience managing lifecycle campaigns using marketing automation platforms (e.g., CleverTap, Braze, MoEngage, or similar)
• Strong experience executing multi-channel campaigns (push, SMS, email, in-app)
• Ability to design and implement triggered, behavior-based journeys (onboarding, activation, retention, reactivation)
• Experience building and managing audience segmentation based on user behavior and lifecycle stages
• Hands-on experience with A/B testing and experimentation to improve engagement, conversion, and retention
• Strong analytical skills with the ability to interpret campaign performance, funnels, and behavioral data
• Data-driven mindset with the ability to translate insights into actionable improvements
• Experience in high-volume, customer-focused digital environments is an advantage
• Familiarity with diverse user segments and engagement patterns is a plus
• Strong written English communication skills with the ability to craft clear, targeted messaging

Your Daily Tasks

• Manage and execute lifecycle campaigns across multiple channels, including push, email, SMS, and in-app messaging
• Create and enhance automated, trigger-based journeys such as onboarding, abandonment, reactivation, and reminders
• Track campaign performance and provide data-driven insights and recommendations
• Conduct A/B testing on messaging, timing, channels, and offers to improve performance
• Optimize key lifecycle metrics, including conversion, retention, and churn rates
• Ensure all communications are compliant, relevant, and delivered at appropriate frequency
• Work closely with Product and Analytics teams to establish and measure campaign success metrics
• Develop and refine audience segments based on user behavior and lifecycle stages

Welcome to Emapta Philippines!

Join a team that values camaraderie, excellence, and growth. Recognized as one of HR Asia's Best Companies to Work For in Asia 2025, Emapta stands proudly alongside industry giants, offering stability and exciting career opportunities. Your career flourishes here with competitive compensation, international clients, and a work culture focused on collaboration and innovation. Work with global clients across industries, supported by a stable foundation and like-minded professionals passionate about making an impact. We empower your success with opportunities for personal and professional development in an inclusive environment.

Apply now and be part of the #EmaptaEra!