Email Marketing Specialist

Turning Clicks into Conversions, One Email at a Time!

Discover a career that empowers you to deliver impactful campaigns while maintaining a healthy work-life balance. With fixed weekends off and a structured schedule, you'll have more time to focus on personal priorities, all while excelling in a supportive and collaborative work environment.

Job Description

As an Email Marketing Specialist, you will strategize and execute email campaigns designed to drive customer engagement and maximize loan applications. Your expertise in segmentation, data analysis, and deliverability will play a key role in achieving marketing success.

Job Overview

Employment Type: Full-time

Shift: Night Shift, Mon - Fri 06:00 PM to 03:00 AM PHT (Weekends off)

Work Setup: Permanent Work From Home

Exciting Perks Await!

• Day 1 HMO coverage with free dependent
• Competitive salary package
• Performance-based incentives
• Night differential pay to maximize your earnings
• Permanent WFH arrangement
• Fixed weekends off
• Unlimited upskilling through Emapta Academy courses (Want to know more? Visit https://bit.ly/EmaptaTrainingCalendar)
• Free 24/7 access to our office gyms (Ortigas and Makati) with a free physical fitness trainer!
• Exclusive Emapta Lifestyle perks (hotel and restaurant discounts, and more!)
• Unlimited opportunities for employee referral incentives across the organization
• Standard government and Emapta benefits
• 20 annual leaves to be used at your discretion (including 5 credits convertible to cash)
• Fun engagement activities for employees
• Mentorship and exposure to global leaders and teams
• Career growth opportunities
• Diverse and supportive work environment

The Qualifications We Seek

Must-Have:

• 3+ years of experience in email marketing, preferably in fintech, lending, or performance marketing.
• Experience with email marketing platforms (Klaviyo, ActiveCampaign, Iterable, etc.).
• Strong analytical skills – ability to interpret email performance data and optimize campaigns accordingly.
• Deep understanding of email deliverability, domain reputation management, and sender authentication (SPF, DKIM, DMARC, IP warming, etc.).
• Proven ability to increase engagement rates, reduce spam complaints, and improve inbox placement.
• Experience with A/B testing and segmentation strategies.

Nice-to-Have:

• Familiarity with SMS marketing, retargeting, and cross-channel automation.
• Experience working with affiliate marketing offers and third-party promotions.
• Basic HTML/CSS knowledge for email template customization.

Your Daily Tasks

Email Campaign Strategy & Execution

• Plan, create, and execute email campaigns to drive loan applications and customer engagement.
• Implement external marketing offers via strategic email promotions.
• Develop segmented email workflows (welcome series, re-engagement, upsells, win-back campaigns).
• Ensure compliance with CAN-SPAM, TCPA, and financial industry regulations.

Post-Send Analysis & Performance Optimization

• Monitor open rates, click-through rates (CTR), conversion rates, bounce rates, and spam complaints.
• Perform A/B testing on subject lines, content, layouts, and send times to improve performance.
• Identify drop-offs in the funnel and adjust strategies to optimize response rates.
• Use data-driven insights to refine customer segmentation and personalization strategies.

Deliverability & Domain Management

• Monitor email deliverability metrics and actively prevent emails from landing in spam.
• Manage sending domains, IP reputation, and authentication protocols (SPF, DKIM, DMARC).
• Ensure proper IP warming and sender reputation management.
• Optimize email list hygiene by managing suppressions, cleaning inactive subscribers, and reducing bounces.

Collaboration & Growth

• Work with performance marketing teams to align email efforts with paid campaigns.
• Identify new monetization opportunities through external marketing partnerships.
• Stay updated on email marketing trends, compliance regulations, and deliverability best practices.

Shaping Financial Growth with Every Click!

Our client, Lendswift, is a leading innovator in the financial services industry, specializing in strategic digital marketing for lending solutions. Their commitment to leveraging data-driven insights has made them a trusted name in empowering clients to make smarter financial decisions. Be part of their team and take part in shaping the future of financial engagement through impactful email marketing strategies.

Who are we?

Join a team that values camaraderie, excellence, and growth. Recognized as one of the Top 20 Dream Companies of Filipinos in 2024, Emapta stands proudly alongside industry giants, offering stability and exciting career opportunities. Your career flourishes here with competitive compensation, international clients, and a work culture focused on collaboration and innovation. Work with global clients across industries, supported by a stable foundation and like-minded professionals passionate about making an impact. We empower your success with opportunities for personal and professional development in an inclusive environment. Apply now and be part of the #EmaptaEra!