Digital Marketing Specialist

Drive Digital Impact That Reaches the World

Turn clicks into conversations and impressions into impact. This is your chance to sharpen your digital marketing craft in the fast-paced world of advertising, all while staying in Colombia. Work with global brands, shape campaigns that cross borders, and take your career to the next level.

Your Role in the Spotlight

Be part of our client's team as a Digital Marketing Specialist and take charge of running high-performing campaigns across email, social media, SEO, SEM, and website platforms. You'll collaborate with international teams, analyze performance data, and deliver results that elevate global brand presence.

Career Snapshot

Employment type: Indefinite term contract
Shift: 10 AM - 7 PM CO time (Morning shift)
Work setup: Work from home / Remote

What's in It for You

• 5-day work week
• Weekends off
• Work-from-home arrangement
• 20 vacation days in total
• Prepaid medicine
• Fully customized Emapta laptop and peripherals
• Direct exposure to our clients
• Career growth opportunities
• Diverse and supportive work environment
• Prime office locations - Bogotá and Medellin
• Unlimited upskilling through Emapta Academy courses

What You'll Bring to the Team

• 3-6 years of digital marketing experience, preferably in AdTech or B2B tech
• Proven ability to run successful digital campaigns and manage projects end-to-end
• Strong expertise in social media marketing, especially LinkedIn thought leadership and community engagement
• Proficiency in email marketing platforms such as Pardot or HubSpot
• Solid knowledge of SEO/SEM tools and marketing analytics (Google Analytics, Sprout Social, etc.)
• Familiarity with Webflow CMS, basic design elements, and ability to make edits and updates
• Experience with A/B testing and use of analytics tools beyond GA (e.g., heat maps)
• Highly organized and detail-oriented, with ability to manage multiple campaigns and deadlines
• Track record of implementing efficient processes or workflows in a marketing context
• Excellent written and verbal communication skills
• Ability to collaborate across teams (PMM, Comms, Content, Design) and present to stakeholders
• Data-driven mindset with proficiency in interpreting marketing data and translating insights into strategy improvements

Additional Qualifications

• Minimum of 4 years of hands-on experience managing digital marketing campaigns
• Strong background in tracking and analyzing digital marketing KPIs to inform campaign adjustments
• Experience in leading or supporting B2B marketing campaigns on LinkedIn (organic and paid)

How You'll Make an Impact
Email Marketing

• Manage the end-to-end execution of email campaigns (newsletters, product updates, events)
• Coordinate with Events, Content, and Product Marketing teams to ensure timely delivery
• Own scheduling, testing, segmentation, and performance tracking to optimize engagement and conversion

Social Media Management

• Manage the day-to-day execution of social media activities, primarily on LinkedIn (organic and paid)
• Coordinate with Comms, Content, Product Marketing, and Design teams to ensure timely delivery of assets
• Schedule, publish, and monitor posts
• Track performance and support optimization to align with campaign goals and brand messaging

SEO/SEM Optimization

• Optimize the company's website and content for search engines (SEO) with the Content team
• Manage paid search and online advertising campaigns (SEM) to drive qualified traffic and conversions

Analytics & Reporting

• Monitor and analyze campaign performance across all digital channels (website analytics, social media metrics, email statistics, etc.)
• Establish and track key performance indicators (KPIs) to measure the impact of digital marketing and operations
• Prepare regular reports on KPIs and ROI, and provide insights and recommendations for strategy adjustments
• Support the creation of a measurement framework to track success in events, content, website performance, and B2C initiatives

Webflow Website Management

• Manage the company website on Webflow in collaboration with Content, Design, Product Marketing, and external partners
• Maintain site quality and performance
• Oversee website requests by assessing feasibility, defining scope, and allocating resources to align with company goals

Operations & Workflow

• Establish scalable processes and collaborative workflows across digital channels
• Ensure efficient execution, cross-functional alignment, and continuous improvement of digital marketing operations

Meet the Innovator You'll Work With

Our client is transforming the mobile advertising landscape as the leading independent growth and monetization platform. With a global footprint across 16 countries and partnerships with over 800 million devices, they're driving app distribution, consumer engagement, and monetization at scale. Known for their startup spirit and global mindset, they empower professionals to innovate, collaborate, and grow in a diverse environment that celebrates creativity and impact.

Your Future Team at Emapta Latam

Join Emapta Latam and contribute to our legacy of transforming global outsourcing. Since 2010, Emapta has pioneered personalized outsourcing solutions, empowering businesses to thrive with bespoke teams and seamless integration. Our commitment to excellence is reflected in our state-of-the-art facilities, competitive compensation, and a supportive work environment that fosters professional growth. With over 1,000 clients worldwide and a team of over 10,000 talented professionals, Emapta continues to set new standards in the industry. Apply now to be part of our success story in Colombia, where your skills are valued, and your career ambitions are supported.

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