Digital Marketing Operations Specialist

Boosting Conversions, Building Brands, Breaking Boundaries

The advertising and marketing industry thrives on precision, creativity, and measurable results. In this role, you'll drive campaign performance, track conversions, and enhance digital experiences that truly engage audiences. Join a global career where your skills fuel growth, your insights shape strategies, and your impact is felt across international markets.

Job Description

As a Digital Marketing Operations Specialist, you will manage campaign tracking, optimize landing pages, and deliver data-driven insights that boost performance. By leveraging your skills in Google Ads, Meta Ads, GTM, GA4, and CRO platforms, you will play a key role in driving measurable growth and supporting global marketing initiatives.

Job Overview

Employment type: Indefinite term type contract

Shift: Day shift

Work setup: Work from home / Remote

Exciting Perks Await!

• 5 days work week
• Weekends off
• Work from home arrangement
• 20 vacation days in total
• Prepaid medicine
• Fully-customized Emapta laptop and peripherals
• Direct exposure to our clients
• Career growth opportunities
• Diverse and supportive work environment
• Prime Office Locations - Bogotá and Medellin
• Unlimited upskilling through Emapta Academy courses (Want to know more? Visit https://bit.ly/EmaptaTrainingCalendar)

The Qualifications We Seek

• English level: C1 (Non-negotiable)
• 2-5 years of experience in digital marketing, performance marketing, or CRO
• Hands-on experience with Google Ads, Meta Ads, GTM, and GA4
• Proficiency with landing page/CRO platforms (Webflow, Unbounce, Instapage, or similar)
• Familiarity with SEO keyword research tools (SEMrush, Ahrefs, Moz)
• Experience with A/B testing tools (Google Optimize, Optimizely, VWO, etc.)
• Basic HTML/CSS skills a plus (for landing page edits)
• Strong analytical mindset with solid Excel/Sheets and reporting skills
• Excellent organizational skills and a willingness to "wear many hats"

Success in This Role Looks Like

• Landing pages and campaigns that consistently improve conversion rate
• Reliable campaign tracking with minimal data gaps
• Clear ROI and performance insights that drive smarter decisions
• Smooth collaboration with marketing, creative, and web/UX teams
• Being the go-to person for ad performance, conversion tracking, and landing page optimization

Your Daily Tasks

Campaign Tracking & Performance

• Set up, monitor, and optimize digital ad campaigns across Google, Meta, and other platforms as assigned
• Implement and manage tracking infrastructure within social channels (pixels, UTMs, GTM, GA4)
• Develop dashboards and performance reports for leadership
• Proactively identify trends, insights, and opportunities to improve ROI

Landing Page Optimization & CRO

• Collaborate with internal teams to create and optimize landing pages using Webflow, Unbounce, or similar
• Execute A/B and multivariate testing to improve page performance
• Analyze user behavior and funnel performance to identify conversion roadblocks
• Partner with creative and content teams to test headlines, CTAs, layouts, and visuals
• Manage tagging, tracking, and integrations for accurate conversion measurement

SEO & Keyword Strategy

• Conduct SEO, GEO, and AEO keyword research to support paid and organic visibility
• Collaborate with content teams to apply findings in web copy, blogs, and landing pages

Marketing Technology & Platform Support

• Maintain and troubleshoot integrations across ad platforms, GA, GTM, and CRM systems
• Support website updates and content publishing (CMS experience a plus)
• Assist in QA/testing for site releases and campaign launches

Broader Marketing Support

• Contribute to the measurement of social media campaigns and conversion monitoring
• Support email marketing campaigns with segmentation, testing, and reporting
• Conduct competitive research and share insights on digital marketing best practices
• Help keep project management systems and calendars up to date

Other Duties as Assigned

• Assist with marketing initiatives across the team, from ad builds to data pulls
• Stay current on industry trends and recommend innovative digital strategies

About the Client

Our client, awarded as one of the best large companies to work for, has been a trusted leader in lending since 1996. With more than 25 years of excellence, they combine innovative loan products, customer-focused service, and community commitment. Guided by values of care, growth, and positivity, they deliver tailored lending experiences while giving back through their outreach arm dedicated to changing lives.

Your Future Team at Emapta Latam

Join Emapta Latam and contribute to our legacy of transforming global outsourcing. Since 2010, Emapta has pioneered personalized outsourcing solutions, empowering businesses to thrive with bespoke teams and seamless integration. Our commitment to excellence is reflected in our state-of-the-art facilities, competitive compensation, and a supportive work environment that fosters professional growth. With over 1,000 clients worldwide and a team of over 10,000 talented professionals, Emapta continues to set new standards in the industry. Apply now to be part of our success story in Colombia, where your skills are valued, and your career ambitions are supported.

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