Senior Retention Marketing Manager (Ecom)

Salary: 75k CAD – 95k CAD based on prior agency experience

About Us

We are Email Donut, an email and retention marketing agency based in Canada, helping 8–9 high-growth DTC brands maximize customer lifetime value through smart strategy, sharp creative, and data-driven execution.

But we’re not stopping there. Alongside our agency, we’re building a SaaS platform designed to automate workflows and turn marketers into super marketers. That means when you join our team, you’re not only working with some of the most exciting DTC brands, but you’ll also be shaping the future of how lifecycle marketing gets done.

Role Description

We are looking for a Retention Marketing Manager to join our team with prior Klaviyo agency experience working with 8-9 figure brands. This is a fast-paced, client-facing role where you will lead retention strategy and execution across client accounts. You’ll be responsible for building campaign calendars, analyzing Klaviyo data, reviewing reports and A/B tests, and ensuring projects move forward smoothly.

This is not a role for someone who needs to be told what to do — we need a proactive leader who can confidently manage 6–7 clients, lead designers and copywriters, and provide clear direction to ensure client success. You’ll also be expected to communicate directly with clients, present strategies, and be highly responsive on Slack.

Responsibilities

• Develop and implement retention marketing strategies for 8-9 figure DTC clients.
• Create and manage campaign calendars that align with client goals.
• Analyze performance data in Klaviyo and TripleWhale to drive decision-making.
• Review reports, conduct A/B testing, and share actionable insights.
• Lead and coordinate designers and copywriters to ensure deliverables are on time and high-quality.
• Manage 6–7 client accounts, providing strategic guidance and regular communication.
• Present strategies and performance results to clients in a clear and confident manner.
• Stay proactive in moving projects forward without needing constant direction.

Qualifications

• 4+ years of experience in email/retention marketing (agency experience preferred).
• Strong understanding of customer retention and lifecycle marketing strategies.
• Proficiency with Klaviyo and TripleWhale (or similar platforms).
• Strong analytical skills with experience in reporting and market segmentation.
• Proven experience leading client-facing accounts and driving retention results.
• Excellent communication and interpersonal skills.
• Experience managing creative teams (designers, copywriters).
• Highly organized, responsive, and comfortable working in a fast-paced, remote environment.
• Bachelor’s degree in Marketing, Business, or a related field (preferred).