Performance Marketing Manager (Real Estate Leasing)

🚀 We’re Hiring: Performance Marketing Manager (Real Estate Leasing)

We’re looking for a Performance Marketing Manager who knows how to turn data into leases.

If you’re skilled in designing and optimizing marketing funnels, tracking every stage of performance, and coordinating with sales to close more clients — this role is for you.

Your Mission

You’ll build and manage the marketing funnel for our real estate leasing operations, ensuring every campaign drives qualified leads that convert into tours and signed leases.

What You’ll Do

• Design, launch, and optimize Meta and Google campaigns to generate high-quality leads.
• Build and track a leasing funnel — from awareness to signed lease.
• Coordinate with the sales and leasing teams to align campaign results with tour bookings and closings.
• Manage a small internal team and external creatives/agencies to deliver performance goals.
• Track and report key metrics weekly, identifying areas to improve cost and conversion.

Marketing Funnel Example

1️⃣ Awareness: Digital ads highlighting compound lifestyle & amenities.

2️⃣ Interest: Landing pages and lead forms integrated with CRM.

3️⃣ Consideration: Retargeting + WhatsApp automation to confirm interest.

4️⃣ Action: Tour bookings handled through CRM integration.

5️⃣ Conversion: Lease signing → move-in → feedback loop to marketing.

Key KPIs

• Leads Generated / Cost per Lead (CPL)
• Tours Booked / Tour Conversion Rate
• Lease Closing Rate (%)
• Customer Acquisition Cost (CAC)
• Return on Ad Spend (ROAS)

Requirements

• 3–5 years of experience in performance marketing, preferably in real estate or service industries.
• Strong understanding of Meta Ads, Google Ads, Analytics (GA4), and CRM tools.
• Data-driven mindset with attention to ROI and cost optimization.
• Experience coordinating with sales and operations teams.

💡 If you can build a funnel that drives leases — not just leads — we’d love to hear from you.