Social Media Marketing Specialist

Job Responsibilities:

1. Social Media Planning & Implementation

• Develop and carry out social media strategies aimed at boosting brand visibility and fostering community engagement.
• Use cloud-based automation platforms (云控) to efficiently schedule and distribute content across multiple channels.
• Conduct market research and competitive analysis to stay ahead of social media trends and spot new opportunities.
• Tailor content and campaign approaches for each platform (Meta, TikTok, Telegram, etc.) to maximize engagement and exposure.

2. Content Development & Audience Interaction

• Produce and manage compelling multimedia content including videos, graphics, posts, and stories tailored to the target demographic.
• Plan and execute paid campaigns on social media to support user acquisition and conversion goals.
• Actively manage user interactionsmoderating comments, replying to messages, and engaging in community conversations.

3. Analytics & Reporting

• Establish key metrics and track performance indicators such as engagement, CTR, follower growth, and campaign ROI.
• Use cloud automation and analytics tools to monitor activity across platforms and fine-tune performance.
• Generate detailed performance reports and deliver insights to improve future content strategies.
• Regularly experiment with new tactics to enhance interaction and drive higher conversions.

4. Collaboration & Online Presence Management

• Partner with influencers, content creators, and collaborators to roll out joint campaigns.
• Coordinate with internal teams (marketing, design, customer support) to ensure brand consistency and enhance reputation.
• Support marketing efforts, game promotions, and special events through synchronized social media outreach.

Job Requirements:

• Minimum 2 years of experience in social media marketing, ideally within the iGaming, digital entertainment, or online industries.
• Solid understanding of iGaming culture, industry trends, and player behavior.
• Proven track record managing social platforms like Meta (Facebook/Instagram), TikTok, Telegram, and more.
• Hands-on experience using 云控 tools for automating and managing multi-platform social campaigns.
• Proficient in content creation, copywriting, and executing targeted campaigns.
• Experienced with social media analytics tools such as Meta Business Suite, Google Analytics, or Hootsuite.
• Capable of handling multiple priorities in a fast-moving, high-pressure environment.
• Bonus: Experience working with KOLs, influencers, and managing online communities.