Digital Marketing Manager

Role Overview

We’re looking for a Digital Marketing Manager with 8+ years of experience in digital strategy, marketing automation, performance optimisation, and SEO. This role is ideal for someone who can combine creativity and analytics to produce measurable impact and long-term growth.

Key Responsibilities

1. Digital Campaign Leadership and Automation

• Lead and scale multi-channel digital campaigns across search, social, and programmatic platforms.
• Design and optimise marketing automation workflows using platforms like HubSpot, Marketo, Pardot, or Zapier to enhance lead conversion and customer engagement.

SEO and Website Optimisation

• Drive SEO initiatives focused on website optimization, content strategy, and conversion rate improvements.
• Conduct targeted keyword research to identify high-intent transactional keywords relevant to our training courses and program categories, boosting visibility and enrollment.

Analytics, Reporting, and Strategic Insights

• Utilise analytics and forecasting tools to guide strategy, track performance, and maximise ROI.
• Manage reporting and insights through digital analytics platforms to measure campaign effectiveness.
• Collaborate with the team to deliver campaigns efficiently and effectively.

What we are looking for:

• 6-8 years of experience in digital marketing strategy, automation, analytics, SEO, website optimisation, and content performance
• Strong hands-on expertise across Meta, Google Ads, and LinkedIn Campaign Manager
• Knowledge of analytics and reporting tools such as Google Analytics 4, Google Tag Manager, Looker Studio, SEMrush, Ahrefs, Tableau, Hotjar, Mixpanel, or Adobe Analytics
• Ability to balance strategic vision with hands-on execution
• Proven success in improving customer acquisition, retention, and lifetime value
• Skilled in managing budgets to achieve business goals
• Excellent communication skills with the ability to clearly explain complex SEO concepts and the "why" behind your strategy.