Social Media Manager

About Elffa

Elffa is a digital product company that builds, owns, improves, and operates independent internet products. We focus on creating useful online platforms with long-term value through product strategy, software development, AI, design, automation, analytics, and ongoing operations.

Our Products

This role is not focused on promoting Elffa as a corporate brand. The Social Media Manager will lead content for one or more products in Elffa's portfolio.

Explore the portfolio at https://www.elffa.com/products

Role Overview

Elffa is looking for a creative and experienced Social Media Manager to lead product-level content strategy and creative production for Arabic-speaking audiences. A significant part of the work will involve original Arabic content, culturally informed messaging, and audience trust. The exact product assignment and priorities will be discussed with shortlisted candidates before the interview.

This is a fully remote role. Applicants must be currently based in Damascus, Syria. This role may be full-time or part-time. The expected time commitment will be agreed with the selected candidate based on the approved content strategy and scope of work. Compensation will be discussed after the interview process.

Responsibilities

- Develop a clear product-specific social media strategy that builds awareness, strengthens audience trust, and reaches the right Arabic-speaking users.

- Create a monthly content calendar and weekly execution plan, adapting topics and formats to each platform.

- Write posts, captions, carousel copy, and short-form video scripts in clear, natural, and engaging Arabic.

- Design social images, branded cards, and carousel posts within a consistent product identity.

- Develop short-form video concepts and provide clear creative direction for production.

- Research suitable content creators, contact them, and coordinate proposals, schedules, revisions, and deliverables within approved budgets and permissions.

- Review produced materials for quality, accuracy, originality, and suitability before publishing.

- Deliver organized, publication-ready content packages containing final assets, copy, target platforms, and recommended publishing dates.

- Use performance data, audience questions, and feedback to continuously improve the content strategy.

How We Work

You will lead content strategy, creative direction, and editorial and visual quality for the assigned product. Elffa's AI-supported system handles publishing, scheduling, and operational follow-up of messages and comments under approved guidelines. AI tools may support research and production, but raw AI output is not a substitute for professional expertise or judgment. You remain responsible for the originality, accuracy, and quality of the content you deliver.

Requirements

- Proven hands-on experience creating social media content, supported by a portfolio that clearly shows your own contribution.

- Strong ability to combine planning, Arabic copywriting, visual design, and short-form video ideation.

- Excellent command of natural, accurate, and audience-appropriate Arabic.

- Proficiency with tools such as Canva or Adobe and a practical understanding of visual requirements across social platforms.

- Strong understanding of Arab audiences, community trust, privacy, and culturally sensitive consumer topics.

- Strong communication, negotiation, and coordination skills when working with content creators.

- Good organization, reliable delivery, openness to feedback, and the ability to improve work through iteration.

Nice to Have

- Working proficiency in English or French.

- Experience with mobile apps, digital products, or online consumer services.

- Experience coordinating creator partnerships and evaluating campaign results.

Content Standards

We expect respectful and realistic content without misleading promises or fabricated stories. Personal information, images, or stories must never be used without appropriate permission. This is especially important for matrimonial, family, and other sensitive product topics. All work must respect copyright and licensing requirements.

Application

Please submit your CV and a portfolio containing social posts, designs, and video scripts you created yourself. Clearly explain your contribution to each example and include a brief example of a previous content strategy or campaign and its results. In your cover note, briefly mention which Elffa products or product categories you would be most comfortable working on.