Content & Marketing Manager

Are you an experienced, detail-oriented professional ready to elevate content and marketing strategies for a fast-growing, mission-driven organization? Do you thrive in a role that combines hands-on execution with strategic oversight, and are you excited about driving measurable growth? If so, we want to hear from you.

We are a coaching company focused on helping men regain control of their lives by addressing behaviors that negatively impact their relationships and well-being. We’re seeking a Content and Marketing Manager to take charge of content workflows, optimize marketing efforts, and help us expand our reach and impact.

Role Overview

Reporting to the Operations Manager, this full-time, hands-on role is responsible for overseeing the production and delivery of high-quality content while implementing innovative marketing strategies to achieve key performance indicators (KPIs). This role requires a proactive, results-oriented individual who is excited to bring fresh ideas, streamline workflows, and take ownership of campaign performance.

Responsibilities

Content Management

• Oversee the entire content production workflow, ensuring seamless delivery of high-quality content.
• Collaborate with the CEO and content writer to refine and optimize content for social media, email campaigns, blogs, and videos.
• Manage and schedule content across platforms (YouTube, TikTok, Instagram, LinkedIn, etc.) based on the content calendar.
• Audit all content for quality, accuracy, and alignment with brand standards.
• Monitor audience engagement across platforms, responding to comments and messages as needed.

Marketing Management

• Execute organic and direct response marketing campaigns that align with KPIs and company goals.
• Manage and optimize ad campaigns, funnels, and landing pages for maximum ROI.
• Conduct regular audits of ad accounts and marketing workflows to identify and implement improvements.
• Oversee email marketing campaigns using CRMs (ActiveCampaign, GetResponse) and SMS platforms.
• Develop and refine SOPs for marketing workflows, ensuring consistency and efficiency.
• Analyze web traffic, engagement metrics, and campaign performance to inform strategy.

Strategic Initiatives

• Provide weekly performance reports to the Operations Manager, including actionable insights and recommendations for improvement.
• Proactively suggest innovative strategies to improve brand reach, engagement, and conversions.
• Continuously optimize campaigns and workflows to drive measurable growth.

What Success Looks Like

• Marketing campaigns consistently perform within or above KPIs.
• Strategic improvements to workflows and campaigns lead to measurable gains in efficiency and impact.
• High-quality, on-brand content is delivered consistently and engages the target audience.
• Proactive communication ensures alignment with company goals and seamless project execution.

Who You Are

Required Skills & Experience

• Proven experience in a content and marketing role, with expertise in managing organic and direct response campaigns.
• Demonstrated ability to optimize ad campaigns, funnels, and landing pages for performance and ROI.
• Hands-on experience with CRMs (ActiveCampaign, GetResponse) and social media platforms.
• Strong analytical skills, with the ability to interpret data and make informed decisions.
• Exceptional organizational, time-management, and written communication skills.

Preferred Traits

• Proactive and detail-oriented, with a focus on continuous improvement.
• Creative and innovative, eager to introduce fresh ideas and strategies.
• Comfortable working in a fast-paced, remote environment.
• Flexible and adaptable, willing to take on new challenges and responsibilities.
• Comfortable with sensitive topics related to behavioral health and personal transformation.

How to Apply

If you’re ready to take content and marketing efforts to the next level, we’d love to hear from you! Submit a personalized cover letter or video detailing your experience, relevant skills, and why you’re excited about this role. Highlight examples of your past successes and innovative strategies.

Next Steps

Qualified applicants will be invited to complete two trial tasks: one focused on marketing and the other on content optimization. These tasks are designed to evaluate your skills and approach before moving forward to interviews.

Job Type: Contract

Pay: Up to $3,000.00 per month

Benefits:

• Flexible schedule

Application Question(s):

• Do you have experience managing both content and marketing workflows for a coaching or personal development business? If yes, please describe.
• Which CRMs and marketing tools have you used? Please specify your experience with platforms like ActiveCampaign, GetResponse, or similar.
• Have you run email marketing campaigns, optimized ad campaigns, or managed funnels? If yes, provide an example of a campaign you managed and the results.
• Our mission is to help men address out-of-control behaviors with pornography. How do you feel about working on campaigns for sensitive topics like these?
• You notice that engagement on one of our campaigns is underperforming. What steps would you take to diagnose and improve it?
• What’s one piece of content or campaign you’re most proud of? Why?

Work Location: Remote