Senior Data Analytics and Marketing Tech Specialist

Location: Remote

Type: Full-time

Compensation: Competitive base + profit bonus

About Elevarus

Elevarus is a performance marketing agency built to scale businesses.

We specialize in lead generation, paid media, and conversion optimization across high-intent verticals like insurance, financial services, and home improvement.

Our culture is anchored by the 4 E’s:

• Execution: We do what we say we are going to do when we say we are going to do it.
• Example: We lead by example and never ask someone to do something we are not willing to do ourselves.
• Embrace: We embrace new ideas and the changing world around us.
• Excellence: We always strive toward operational excellence.

We move quickly, align cross-functionally, and reward ownership and rigorous thinking.

The Role

You will own the plumbing, proof, and performance signal across a complex, multi-client environment.

That means architecting tracking, stitching attribution end to end, and turning messy, multi-source data into a single source of truth that media teams trust.

You will design and maintain server-side, browser, and offline conversion flows; reconcile numbers when systems disagree; and continually harden our stack against evolving privacy and platform changes.

You live in events, schemas, and logs. You sharpen your tools and your thinking weekly. You get joy from clean data, airtight QA, and dashboards that drive decisions.

Core Responsibilities

Attribution and tracking architecture

• Plan, document, and implement conversion tracking for Google Ads, Meta, TikTok, Microsoft Ads, Taboola, Outbrain, and NewsBreak
• Build and maintain GTM Web and Server containers, server-side tagging, and first-party cookie strategies
• Configure pixels, CAPI, Enhanced Conversions, and offline conversions with deterministic and modeled paths

Data pipelines and automation

• Design event schemas, normalize payloads, and route via webhooks and queues
• Build workflows primarily in N8N and Make; maintain legacy Zapier where needed
• Push and receive conversion and lead-status postbacks through Everflow and buyer webhooks

CRM, telephony, and call flows

• Integrate and attribute across HubSpot, Salesforce, and GoHighLevel
• Connect call tracking and dialers like Ringba, CallRail, Convoso, Five9
• Orchestrate pay-per-call and pay-per-lead events from click to call to sale

Analytics and storage

• GA4 property design and governance
• BigQuery datasets for GA4 and first-party events
• PostHog projects for product analytics, funnels, and feature flags
• Build Looker Studio, Google Sheets, AgencyAnalytics, and PostHog dashboards

Quality, monitoring, and change management

• Create QA videos for pre and post deployment sign-off
• Write health checks and alerts for event loss, payload drift, and API failures
• Maintain a regression checklist around iOS, privacy changes, and cookie behavior

Enablement and communication

• Train internal teams with short tutorials and playbooks
• Translate data into actions for media and CRO teams
• Join client calls to gather requirements and explain findings

Required Experience

• 5+ years in analytics, marketing ops, or martech within a high-performance agency
• Expert in GTM Web and Server, GA4, CAPI, Enhanced Conversions, and offline conversion uploads
• Built multi-platform attribution for Google, Meta, TikTok, Microsoft Ads, Taboola, Outbrain, NewsBreak
• Strong with N8N and Make; advanced Zapier migration and deprecation planning
• Pro in CRM integrations across HubSpot, Salesforce, and GoHighLevel
• Hands-on with Everflow, Ringba, Lead Prosper, and postback debugging
• Comfortable with telephony systems and lead routing to Convoso, Five9, and similar
• SQL for analysis and QA in BigQuery and PostHog event stores
• Proven in pay-per-call and pay-per-lead verticals

Nice To Have

• Python for lightweight ETL and API scripts
• Tableau administration and semantic layer basics
• Experience with consent tools, CMPs, and first-party ID strategies

Major Projects You Will Lead

• Consolidate lower-funnel postbacks in Everflow and sync offline conversions to Meta, Google, TikTok
• Unify enrichment, conversion, and offline events into a normalized PostHog structure
• Stand up a unified reporting layer across SQL, BigQuery, and Tableau or a SaaS alternative for agency, PPCL, and JV partners
• Own tech management of Everflow and Ringba

Minor Oversight Tasks

• HubSpot admin for properties, lists, dedupe, spam checks
• Lead provenance checks and simple form submission tests
• Vendor support tickets and light spreadsheet work
• User and billing management across tools

Success Looks Like

• A reliable, documented pipeline from click to revenue with verifiable accuracy
• Agreement between platforms within acceptable tolerance bands
• Faster troubleshooting through proactive monitoring and QA videos
• Media and CRO teams making better decisions, faster, with fewer disputes

How to Apply

Email careers@elevarus.com with the subject line:

Attach exactly 1 PDF named: Last_First_Elevarus_AnalyticsMartech.pdf

In the email body, include the following in order:

1. 2–3 sentences on how one of our 4 E’s applies to you.

• Start the first sentence with the E you chose, like “Excellence: …”
• Keep it 40–75 words total. No bullets.

2. SQL sanity

• Paste one SELECT statement that returns date, spend, revenue, round(revenue/spend, 2) as mer from a table named daily_perf with columns d, spend, revenue.
• Alias d as date. One line only.

3. Stack you actually used

• One short line listing your top 5 tools you used in production for server-side tracking and offline conversions.

4. Compliance and privacy

• In 3 bullets, list iOS, cookie, or policy pitfalls you pre-check for these verticals: Insurance or Financial Services.

5. sGTM signal check

• In one sentence, name the header or DNS item you verify to ensure server-side tagging is actually in use on a domain.

6. Tech stack

• 1 paragraph on how you have used Ringba or a similar platform
• 1 paragraph on how you have used Everflow or a similar platform
• 1 paragraph on how you have used Lead Prosper or a similar platform

7. Your LinkedIn profile and/or any social media handles: Instagram, Facebook, TikTok, etc.

** We only review applications that follow the above format exactly. Any applications that do not meet the above requirements will not make it through our filtering process. **