Field Marketing Specialist

Overview

Join the Revolution in Rapid Hydration with Electrolit Canada!

Energize your career with Electrolit Canada, a trailblazer in the premium hydration beverage industry. We're not just creating products; we're pioneering a new era of rapid hydration. As a dynamic force in the CPG sector, we're swiftly emerging as a key player in the sports drink category, thanks to our innovative formulations and pharmaceutical-grade processes.

At Electrolit, we stand at the forefront of the Instant Hydration movement, setting new standards for performance in sports, fitness, and athletics. Our products are meticulously crafted to deliver instant recovery, giving athletes and enthusiasts alike the competitive edge they need. Whether you're pushing boundaries on the field or seeking a rapid revitalization after a night out, Electrolit is your go-to solution.

Our foundation is built on a commitment to excellence and continuous innovation. We live and breathe our values of Humility, Honesty, Respect, Responsibility, and Drive, ensuring every member of our team embodies these principles in everything they do.

Ready to be part of a company that's redefining the future of hydration? Explore our current opportunities and join us in revolutionizing the way the world hydrates!

Position Summary

The Field Marketing Specialist is responsible for the development and execution of field marketing strategies, focusing on managing Electrolit's Brand Ambassador (EBA) program. This role aims to enhance trial, increase sales, and elevate brand awareness across Canada. Additionally, the Field Marketing Specialist will work closely and support sponsored events and athlete initiatives, ensuring effective communication outputs and fostering relationships with key opinion leaders and influencers. A deep understanding of local market dynamics is essential, along with the capability to design and execute a comprehensive marketing plan.

Location/Region: Toronto, Ontario

Territory Scope: National

Principal Duties

• Support the recruitment, training, and leadership of Electrolit Brand Ambassador (EBA) teams across Montreal, Calgary, Toronto and Vancouver
• Provide coaching to EBAs to reinforce best practices and ensure alignment with the defined strategy, focusing on sampling, event support, and sales support, including conducting regular shadow shifts for optimal execution
• Empower each EBA member to contribute actively to the planning process, fostering a continuous flow of innovative ideas to expand the user base
• Oversee the daily operations of the EBAs, ensuring that all key performance indicators, including project/activation targets and EBA sample targets, are met and monitored
• Assist with managing the EBA team schedule, ensuring that hours are accurately tracked and recorded
• Identify and coordinate community-level sponsored events across various Canadian markets, providing support to local EBA teams during their activations as needed
• Aid in the management of event infrastructure and regional storage units, ensuring timely product orders and proper maintenance of infrastructure
• Develop and execute a regional marketing plan that supports the growth targets established by the company
• Leverage all national marketing programs that are relevant in the region to their fullest potential
• Provide support for market blitzes and other sales/trade events within respective region
• Manage travel and event expenses, including routine purchases for items such as ice and parking
• Be the local face to our global brand
• Help support and enhance activation on site with a strong focus on consumer
• Participate in overseeing local sponsorships and agreements, focusing on consumer engagement, under the direction of the Marketing Manager

Knowledge, Skills and Abilities

• Strong communication, planning, and project management skills
• Strong understanding and knowledge of local market geography
• Ability to create and execute a comprehensive marketing plan
• Strong negotiation and vendor management skills
• Highly collaborative personality, always in search of the best solutions to create win-win situations
• Self-starter but able to take direction, ability to work both independently and as a team player

Qualifications

• Bachelor's degree in Business, Marketing, or other related field
• At least three (3) years of marketing and sales experience in Beverage CPG industry
• Experience in a supervisor or managerial role
• Advanced Microsoft Office Skills; PowerPoint and Excel
• Proficient knowledge of all Social Media platforms

Other Requirements

• Travel up to 60%
• Legally authorized to work in the Canada
• Reliable transportation
• Valid driver license and active auto insurance policy
• Physical Requirements
• Occasionally lift, and carry objects (up to 40 ponds)

The above statements reflect the general details necessary to describe the principal functions of the occupation described and shall not be construed as a detailed description of all the work requirements that may be inherited in the occupation.

CAB Canada Limited, Inc. is committed to maintaining a work environment that promotes diversity and is free of discrimination. Except where prohibited by provincial law, all offers of employment might be subject of passing pre-employment testing.