Digital Marketing Specialist

Electrify America is committed to revolutionizing the way people charge. As the country's largest open DC fast charging network, Electrify America is actively contributing to electrifying mobility today and building a more sustainable future.

At Electrify America, we value innovation, collaboration, and a commitment to sustainability. We strive to establish a diverse and inclusive workplace where employees can develop personally and professionally. As a team member at this rapidly growing company, you can work on state-of-the-art technology and join a team making a significant impact in the world. If you're interested in joining a dynamic, innovative company, Electrify America is a place where you can learn, grow, and make a difference!

Brief Role Description

The Digital Marketing Specialist will play a key role in helping execute and optimize campaigns across our web, CRM, and other digital touchpoints. Supporting a small, fast-moving marketing team, this role blends day-to-day execution with strategic thinking while managing content updates, coordinating cross-functional projects, and ensuring best practices across digital channels. The ideal candidate is detail-oriented, proactive, and able to connect the dots between data, customer experience, and business goals to drive engagement and deliver measurable results.

Help Areas

Web

• Help manage and coordinate web content updates, optimizations, translations, and ticketing across internal and external teams.
• Maintain best practices for web performance, leveraging Google Analytics, Search Console, and tracking/tagging tools.
• Support SEO strategy, including keyword reporting, organic search performance, and site health; collaborate with vendors and eventually assist with both organic and paid search initiatives.

CRM

• Lead day-to-day execution of email campaigns - content creation, creative briefs, stakeholder coordination (Legal, MarComms, Product), and collaboration with the email developer.
• Maintain email best practices and ensure accurate tracking of campaigns, trigger keys, and performance metrics.
• Identify and implement optimizations across journeys and campaigns, from strategy to QA to deployment.
• Support customer journey mapping, enhancements, and refinements to improve engagement and retention.
• Manage the ad-hoc email calendar, QA checklists, and overall email deployment readiness.

App & HMI

• Collaborate with the product team on new mobile app features, ensuring customer communications are updated and aligned.
• Coordinate and triage HMI-related requests and messaging updates.

Qualities Of a Successful Candidate

• Meticulous and detail-oriented, with a commitment to delivering high-quality work.
• Proactive and resourceful, demonstrating a strong bias for action and problem-solving.
• Strategic thinker who can connect the dots across channels, teams, and data to uncover meaningful insights and articulate the “so what” for the customer.
• Insight-driven, with the ability to translate data and observations into clear, actionable recommendations that shape future strategies.
• Confident project owner, capable of leading initiatives from concept to execution, communicating effectively, and fostering cross-functional collaboration.

Qualifications

Qualification requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 5–7 years of relevant experience in digital marketing, CRM, or web content management.
• Proven experience managing email campaigns, web content updates, and digital performance tools (e.g., Google Analytics, Search Console).
• Strong understanding of SEO principles and customer journey mapping.
• Excellent project management and cross-functional collaboration skills.
• Ability to translate data into actionable insights and strategic recommendations.
• Familiarity with mobile app communications and HMI systems is a plus.

Electrify America, LLC is an Equal Opportunity Employer. We welcome and encourage applicants from all backgrounds, and do not discriminate based on race, sex, age, disability, sexual orientation, national origin, religion, color, gender identity/expression, marital status, veteran status, or any other characteristics protected by applicable laws.

This role description is a guideline and does not create contractual rights between the Company and any of its applicants. The Company does not enter into any type of employment contract, implied or written, with its applicants regarding job security.

This Organization participates in E-Verify. We maintain a drug free workplace and perform pre-employment substance abuse testing.

Electrify America endeavors to make www.electrifyamerica.com/careers accessible to all users. If you would like to contact us regarding the accessibility of our website or need assistance completing the application process, please contact us at careers@electrifyamerica.com. This contact information is for accommodation requests only and cannot be used to inquire about the status of applications.