Electrify America is committed to revolutionizing the way people charge. As the country's largest open DC fast charging network, Electrify America is actively contributing to electrifying mobility today and building a more sustainable future.

At Electrify America, we value innovation, collaboration, and a commitment to sustainability. We strive to establish a diverse and inclusive workplace where employees can develop personally and professionally. As a team member at this rapidly growing company, you can work on state-of-the-art technology and join a team making a significant impact in the world. If you're interested in joining a dynamic, innovative company, Electrify America is a place where you can learn, grow, and make a difference!

Role Summary

Electrify America is looking for a strategic and forward-thinking B2B Marketing Specialist to drive growth across our Real Estate and Electrify Commercial sales funnels. Acting as a key link between brand marketing and sales, this role will lead the development and execution of marketing strategies that generate leads, support sales enablement, and strengthen our presence across priority channels.

The ideal candidate brings a strong blend of strategic insight and hands-on execution, with experience in B2B marketing, event strategy, and digital campaigns. This role will work cross-functionally with teams across Marketing, Communications, Commercial, Real Estate, Creative Studio, Product, Tech, and Strategy to ensure marketing journeys are integrated across platforms and aligned with customer needs.

Success in this role requires a strong foundation in B2B marketing, event marketing, and digital strategy, along with exceptional project management and cross-functional collaboration skills, and a passion for driving measurable impact. The Specialist will set clear marketing objectives, manage budgets, and track performance to ensure continuous improvement. This is a high-impact role for someone who is curious, collaborative, and ready to challenge the status quo to help Electrify America lead the future of electric mobility.

Role Responsibilities

Marketing Strategy & Execution (40%)

Develop and execute integrated B2B marketing strategies for the Electrify Commercial and Electrify America Real Estate teams, aligned with business goals and sales priorities.
Build and manage scalable sales enablement programs, including pitch decks, case studies, one-pagers, brochures, and more.
Partner with agencies and internal teams to create impactful, high-quality content.
Lead the marketing roadmap for B2B events, sponsorships, and activations—ensuring every touchpoint reflects our premium brand experience and provides measurable value.

Channel & Campaign Management (40%)

Supports lead generation strategy—driving awareness, interest, and lead capture through digital, email, events, partner channels and more.
Design and implement lead nurturing programs that move prospects through the sales funnel, leveraging segmentation, content strategy, and marketing automation.
Determine the appropriate marketing channels and tactics to reach target audiences.
Collaborate with internal stakeholders and external agencies to deliver high-impact campaigns that drive lead generation, engagement, and pipeline growth.
Manage cross-channel campaigns (email, digital, social, direct mail) to support vertical growth and sales funnel acceleration.
Optimize performance through A/B testing, segmentation, and personalization strategies.

Reporting, Analytics & Optimization (5%)

Track and report on campaign performance, lead quality, and sales impact using Salesforce, Google Analytics, and other tools.
Translate insights into actionable recommendations to continuously improve marketing effectiveness.
Present findings to internal stakeholders and influence strategic decisions with data-driven storytelling.

Internal Client Management (15%)

Serve as the primary marketing point of contact for the Electrify Commercial and Real Estate teams, translating business needs into actionable marketing plans.
Build strong, consultative relationships with internal stakeholders, ensuring alignment on goals, timelines, and deliverables.
Proactively identify opportunities to support sales and business development through strategic marketing initiatives.
Facilitate regular check-ins, planning sessions, and performance reviews to ensure transparency, accountability, and continuous improvement.

Years Of Relevant Experience

5+ years of experience in B2B marketing, product marketing, or channel marketing—ideally in technology, energy, or infrastructure sectors.

Education

Bachelor’s Degree in Marketing, Communications, Digital Marketing, Product Marketing, Market Research, Business Administration, or related field
Other bachelor’s degree with strong proven marketing and communications and/or project management expertise

Skills

Resourceful, adaptable, and results-oriented with a positive attitude and the ability to contribute in a team environment
Strategically Sharp: A systems thinker who can architect B2B marketing strategies that align with Electrify America’s business goals, sales priorities, and brand pillars. Experienced in navigating complex sales cycles and tailoring messaging for enterprise-level decision-makers across real estate, infrastructure, retail, fueling, and public-private partnerships.
Stakeholder Management: Focuses on being a world-class individual contributor and demonstrates grace during difficult situations. Strong collaboration skills to work effectively with cross-functional teams, build relationships with internal stakeholders, and manage relationships with external partners.
B2B Marketing: Experience in planning, developing, and executing B2B marketing campaigns across multiple channels to drive brand awareness, lead generation, engagement, and revenue growth.
Communication and Presentation: Excellent communication and presentation skills to effectively articulate complex ideas, influence stakeholders at all levels, and present marketing strategies and campaign results.
Performance Marketing: Expertise in optimizing performance marketing channels, such as digital advertising, social media, SEO/SEM, email marketing, in-person events, and other relevant channels to drive customer acquisition and revenue growth.
Curious, Agile, and Proactive: Interested in staying ahead of industry trends, policy shifts, and competitive moves. Thrives in ambiguity, adapts quickly, and brings a passion for building what’s next in electrification.
Analytics and Data-Driven Decision Making: Proficient in leveraging analytics tools to gather insights, analyze performance metrics, and make data-driven decisions to optimize marketing strategies and maximize ROI.
Cross collaboration: Comfortable in bringing people, processes or systems together to achieve common goals.
Organization: Highly organized: used to working to tight deadlines and able to work under own initiative. Skilled in managing multiple workstreams simultaneously, with a bias for action and a commitment to quality.

Specialized Skills (Required)

5+ years of experience in B2B marketing, product marketing, or channel marketing—ideally in the technology, energy, or infrastructure sectors.
Proven success in building and executing integrated marketing strategies that drive measurable business outcomes.
Considerable experience with sales enablement, lead generation, and funnel optimization.
Excellent communication and presentation skills—comfortable engaging with executive audiences.
Success in developing strong working relationships across many layers of an organization, including outside agencies and vendors
Analytical and conceptual thinking – using logic and reason, creative and strategic thinking
Experience aligning multiple customer touchpoints to deliver consistent brand experience
Exceptional project management skills with the ability to manage multiple priorities and stakeholders.
Proficiency in Salesforce, Google Analytics, Social Media Advertising, Search Engine Advertising, and Microsoft Office Suite.
Problem solving
Project management
Attention to detail
Budget management
Event Planning

Specialized Skills (Desired)

Enthusiasm for an electric future.
Familiarity with the Retail, Fueling, Convenience, and Real Estate Industries.
Experience using project management software like Monday.com, Trello, JIRA and Confluence

Work Flexibility

Domestic travel may be required; estimated at 15-25%

_Electrify America is an Equal Opportunity Employer. We welcome and encourage applicants from all backgrounds, and do not discriminate based on race, sex, age, disability, sexual orientation, national origin, religion, color, gender identity/expression, marital status, veteran status, or any other characteristics protected by applicable laws.

_Electrify America endeavors to make www.electrifyamerica.com/careers accessible to all users. If you would like to contact us regarding the accessibility of our website or need assistance completing the application process, please contact us at careers@electrifyamerica.com. This contact information is for accommodation requests only and cannot be used to inquire about the status of applications.

_Salary range is dependent on factors such as geographical differentials, industry-based experience, skills, training, credentials, and other qualifications.

__In the state of California, the salary range is $103,700 – 135,000.

__In the state of Colorado, the salary range is $103,700 – 135,000.

__In the state of Washington, the salary range is $103,700 – 135,000.

__In New York City, the salary range is $124,400 – 162,000.

__In Westchester County, the salary range is $124,400 – 162,000.

__In the state of Rhode Island, the salary range is $103,700 – 135,000.

_Fully Remote

Primary Location

United States-EA Home Based