Senior Designer

Role: Senior Designer

Experience: 6-8 Years (Experience in premium/luxury lifestyle, interior design, hospitality, or architectural segments heavily preferred)

CTC: 8 to 10 LPA

Target Market: Australia (B2C & B2B)

Type: Full Time (Hyderabad, India)

Reports To: Brand Head

Software & Tech Stack: Adobe Photoshop/Illustrator, InDesign, Premiere Pro, After-effects and Generative AI Tools

About Elan & Earth

Founded in 2024, Elan & Earth (www.elanandearth.com.au) is an Australian-based high-growth, entirely boot-strapped premium lifestyle brand that offers hand-woven Rugs & Runners for Australian spaces. Operating under an agile international framework, the company is headquartered in Melbourne, Australia, with its core operational & marketing hub located in Hyderabad, India.

We design, manufacture, and distribute architectural-grade handknotted, handloomed, and flatwoven rugs made from sustainably sourced premium New Zealand wool, bamboo silk, and natural fibers catering B2C ecommerce, and B2B trade partnership.

About the role

To define, execute, and lead the end-to-end creative direction and visual communication for Elan & Earth. This role requires a senior editorial-grade designer with an intuitive understanding of international design standards, strong foundational design principles (typography, layout hierarchy, colour theory, framing, and related), and modern digital/print production workflows. You will turn campaign strategies into cohesive, premium visual realities that resonate deeply with the high-end Australian design industry.

Core Deliverables & Expectations

1. Digital & Social Media Design (Agile Content Execution)

• Social Media Presence: Conceptualize and design highly polished themes and adaptations for different social platforms, creative mood boards for photoshoots, and campaign designs for instagram, fb, tiktok etc that look like a curated art gallery rather than a sales pitch.
• Reels & Short-Form Motion: Edit and animate minimal, high-engagement video assets (Reels, TikToks, Shorts). Prioritise smooth pacing, clean transitions, and premium typography over loud, chaotic trends.
• eDM Marketing Systems: Research for inspiration of design & structure, and create responsive email layouts and newsletters in tools like mailchimp or klaviyo. Work within international guidelines for all device accessibility to ensure clean presentation of text, white space, and imagery that aligns with eDM code limitations.
• Digital Advertising: Create high-converting web banners and paid advertising creatives (Meta, Google Display, Pinterest) that grab attention while maintaining premium brand equity.

2. UI/UX & Web Collaterals

• Web Banner & Interface Graphics: Design main homepage banners, landing page layouts, and collection banners for the Australian e-commerce storefront. This includes setting up website themes, creating campaign specific themes (colour, typography, layouts etc), and trade portal. Moreover, design various web-page design on requirements by coordinating with the development team.
• Asset Hand-off Optimization: Deliver clean, layered web assets that map perfectly to developer wireframes, ensuring layout integrity is preserved during live site deployment.

3. Editorial, Mainline (ATL) & Print (BTL) Design

• Editorial Lookbooks & Catalogs: Conceptualise a highly engaging product lookbooks, trade catalogs, and architectural portfolio decks, readership materials for digital and print purposes.
• B2B Decks & Corporate Pitches: Elevate corporate presentations and partner pitches into beautiful, visually compelling documents designed to win over top-tier architects and interior designers.
• Mainline (ATL/BTL) Media: Design print advertisements for luxury lifestyle magazines, lookbooks, product tags, high-end packaging inserts, and product care graphics.

Requirements & Competencies

• Global Editorial Aesthetic: A portfolio demonstrating strict adherence to minimalist design, sophisticated typography pairings, intentional use of white space, and clean visual hierarchy. (Loud, cluttered, hyper-commercial portfolios will not be considered).
• Foundational Core Design Strength: Flawless execution of color theory, grid systems, image-to-text balance, and image curation.
• Advanced Tool Mastery: Expert-level mastery of Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere Pro).
• Generative AI Integration: Practical experience using Generative AI tools (Midjourney, Adobe Firefly) for rapid concept prototyping, mood boarding, backdrop creation, and non-destructive image extensions.
• High Market Affinity: An innate appreciation for interior design, architectural trends, premium textiles, and the lifestyle nuances of the upscale Australian consumer market.