Senior Marketing Operations Specialist (ActiveCampaign)

This is a remote position.

Role Overview

We are looking for a Marketing Operations Specialist with strong hands-on experience in ActiveCampaign to manage and optimize our marketing operations, including contact management, list and segment creation, email campaigns, forms, automations, and performance reporting.

The ideal candidate is detail-oriented, data-driven, and comfortable working closely with Marketing, Content, Sales, and other teams to ensure campaigns are properly configured, executed, tracked, and optimized.

Key Responsibilities

• Manage the day-to-day operation and administration of ActiveCampaign.
• Create and maintain contact lists, segments, tags, custom fields, and audience structures.
• Build, configure, test, and launch email marketing campaigns.
• Create and manage forms, subscription forms, and lead-capture processes.
• Build and maintain automations and customer journeys based on business requirements.
• Configure campaign targeting, scheduling, personalization, and audience rules.
• Perform QA and testing of campaigns, forms, links, automations, and email content before launch.
• Monitor campaign performance, including open rates, click-through rates, engagement, conversions, and other KPIs.
• Create regular marketing performance reports and dashboards and provide insights based on campaign data.
• Maintain data quality and ensure appropriate contact segmentation and database hygiene.
• Identify opportunities to improve campaign performance, segmentation, automation, and overall marketing processes.
• Troubleshoot issues related to campaigns, forms, automations, lists, and contact data.
• Work with Marketing and Content teams to translate campaign requirements into ActiveCampaign configurations.
• Ensure campaigns follow internal processes and applicable email marketing, consent, and data-privacy requirements.
• Document campaign setups, automations, processes, and operational procedures.