Product Marketing Manager

ESC has an exciting opportunity for a Product Marketing Manager role supporting our premier client’s Music team, supporting their Owned and Operated (O&O) team. This role lives at the intersection of O&O and Content Marketing (CM) teams, serving as the centralized Single Point of Contact (SPOC) to standardize, optimize, accelerate, and scale Content Marketing (CM) campaigns across O&O channels. You will drive integrated experimentation strategy and operations for core content and go-to-market (GTM) campaigns, while establishing the gold standard for how we support these initiatives in O&O.

As a Product Marketing Manager within the O&O team, you will connect Owned & Operated, Content Marketing, measurement/ reporting and other partner teams. Your core responsibilities include: 1) designing experimentation frameworks supporting retention outcomes; 2) driving cross-functional execution from strategy to launch; and 3) building AI-powered automation that accelerates experimentation and reduces operational overhead. You will leverage experimentation to set O&O channel strategy (customer journey, positioning, channel mix, targeting), define program roadmaps, and develop scalable toolkits and playbooks across In-App Messaging, Push, Email, Merchandising, Browse Home, and ASO. The role is fully remote and starts as a 12-month contract opportunity.

Key Job Responsibilities Experiment & Scale

• Design experimentation frameworks that surface high-impact testing opportunities
• Set experimentation governance that balances speed, rigor, and business impact
• Build dashboards that show real-time campaign performance and experiment results
• Define measurement standards that tie O&O channel activity to direct retention outcomes
• Measure impact of strategic initiatives with clear performance metrics

Cross-Functional Partnership & Ownership

• Collaborate with Content Marketing (CM) to set prioritization aligned to leadership and artist partnership goals
• Develop and maintain a strategic partnership framework to align goals and streamline operations
• Coordinate across Measurement, Product, and Creative teams to accelerate operations and delivery of campaigns
• Serve as primary liaison between Content Marketing (CM) stakeholders and channel leads
• Drive adoption of new tools and methodologies across O&O and Content Marketing (CM) teams

AI, Automation & Operational Excellence

• Automate proven campaigns using AI/Automation workflows to free capacity for experimentation
• Scale AI-driven personalization, recommendations, and event-triggered messaging across O&O channels
• Partner with data science teams on attribution, audience segmentation, and unified measurement framework to quantify O&O's retention impact
• Standardize operations through AI-assisted toolkits, streamlined intake, and repeatable workflows that reduce setup time

Required Experience

• 4+ years of experience in marketing strategy with focus on experimentation and test-and-learn programs
• Proven track record designing A/B and incrementality testing that connects channel activity to business outcomes
• Experience building or managing automation (e.g., triggered campaigns, dynamic creative, personalized journeys)
• Background in marketing operations (e.g., process design, intake management, and cross functional coordination)
• Strong measurement foundation with ability to define KPIs and translate results into strategic recommendations
• Excellent communication skills with ability to simplify complex concepts for senior stakeholders

Preferred Qualifications

• Experience developing channel strategy across owned marketing channels (email, push, in-app, merchandising)
• Background in subscription, retention, or lifecycle marketing
• Experience with experimentation platforms or internal A/B testing tools
• Familiarity with marketing automation systems and workflow design
• Background in marketing operations or campaign operations at scale
• Experience in music, entertainment, or media industries