SEO and Social Content Marketing Manager

Job Locations: South Africa (Remote)

Department: Marketing

Type: Full-Time (Contract)

Working hours: 8:30AM - 5:30PM CST

Vision: Help students discover their capabilities and strengths while learning to achieve their educational, professional and personal aspirations

At Workforce Institute, we are committed to upholding the following core values:

Passion |Respect | Accountability | Innovation | Speed | Execution [ PRAISE ]

Overview: Workforce Institute (WFI) is an educational organization that connects career seekers and employers by providing education and career placement services. WFI partners with universities, industry experts, and employers to provide students the best value in higher education.

Role Overview: We’re seeking a creative, data-driven 'SEO and Social Content Marketing Manager' to lead WFIs content strategy across digital and offline channels. You’ll craft engaging content that drives awareness, generates leads, supports product adoption, and fosters learner retention. Ideal candidates have strong editorial skills, a track record in brand building, and experience scaling content in fast-growing or EdTech environments.

What You’ll Do:

• Develop and execute WFI’s holistic content strategy across blogs, landing pages, website, email, social, and video.
• Audit, optimize, and repurpose content for relevance, SEO, and engagement.
• Collaborate with Marketing, WebTech, Product, Sales, and Admissions to deliver integrated campaigns.
• Manage WFI’s blog and YouTube channel: create, edit, and organize content; generate new video ideas; oversee production; respond to audience interactions.
• Plan, execute, and analyze social media campaigns; grow engagement and track performance metrics.
• Support email marketing initiatives, including multi-touch drip campaigns, analytics, and optimization.
• Stay ahead of trends in content marketing, EdTech, and social media to ensure WFI remains innovative and competitive.

Minimum Knowledge & Experience:

• Bachelor’s degree and 5+ years in content marketing, digital marketing, or editorial roles.
• Proven ability to create content that engages audiences and drives business results.
• Strong writing, editing, and storytelling skills.
• Experience with SEO, analytics (Google Analytics, SEMrush), social media, and email marketing.
• Familiarity with sales funnels and content’s role in lead generation.

Preferable Knowledge & Experience

• Experience in start-ups, high-growth, or remote work environments.
• Background in online education/EdTech.
• Experience with AI tools for content creation and optimization.
• International team collaboration experience.